1. Introducing: Windows 10 Enterprise E3 for CSP

2. A better way for SMBs to access the latest security and control features in Windows Enterprise edition Seamless deployment from Windows 10 Pro Anniversary Update via Azure Active Directory (AAD) sign-in Simplified per-user licensing model, aligning with Office 365 and EMS Designed for partner managed IT solutions delivered via CSP

3. Windows 10 Enterprise Edition Current Branch (CB) or Current Branch for Business (CBB) No LTSB or downgrade rights 1 seat minimum, 1 year co-terminus $7 per user, per month (list price) No seat limit. 5 devices per user Rollback to Pro functionality when subscription lapses (90-day grace)

4. Enterprise E3 in CSP makes it easier than ever before to sell Windows 10 Enterprise edition to SMBs and offers a huge sales opportunity for partners to reach new customers

5. Regulated industries In-house software or IP development Access, process or store highly-sensitive customer data Any company that is publicly traded or aspires to issue an IPO Will have dedicated IT department – either in-house or outsourced Customer Profiles Select SMBs have extra security and management needs that make them strong candidates for Windows Enterprise E3 ~30% of SMBs in developed markets

6. Easy add-on to EMS or Office 365 – or as a stand-alone service “Get enterprise-grade security and control for your small business …without the enterprise-grade price”

7. Get best-in-class security and control. Safeguard your data, devices, and get greater levels of control and flexibility. We can work with you to determine how to implement these solutions in the way that best suits your business

8. Small IT staff or no IT staff at all? No problem. Let us deploy, manage, and secure your devices so you can focus on more strategic priorities – like growing your business

9. Reduce capital expenses, pay only for the number of users you need, and spend less time managing devices with a simple, flexible subscription licensing process

12. Project Services Partner Managed Services Provider Full-stack solution Partner

13. Windows 10 Up-sell Windows SA and enterprise. Approx. 30% of SMB have business needs that would benefit from enterprise Windows SA features Build project services around the lifecycle management of a device Build universal applications that run across form factors Add device and security management as a managed service Develop and deliver automated monitoring and alerts as your own IP Packaged IP Avg. Revenue: $2.5-$7.5K Margin: 65% Automated Monitoring, Alerting & Logging Pre-Configured Dashboards Automated Backups, and Disaster Recovery Stolen Device Location & Geo-Fencing Turnkey BI Portals Managed Services Avg. Revenue: $2.5-$7.5K Margin: 45% Microsoft Cloud Services: Margin 10%-25% Cloud Services Attach (Office 365, CRM Online, Microsoft Azure) Critical Response Support Remote Device Monitoring Anti-virus & Hacker Checks Data Breech Monitoring Proactive Backups and Monitoring Performance and Application Troubleshooting Security Management & Identity Protection Mobile Device Connectivity & Management Network Monitoring Project Services Avg. Revenue: $2.5-$15K Margin: 35% Deployment Services Mobile Device Management Identity, Access, and Information Protection Desktop Virtualization Cloud Readiness Assessments Capitalize on the market opportunity Mobile devices used include smartphones, tablets and PCs, with an average of 1.7 devices per user on a global scale 1 Insights to maximize profitability Device and Accessories Avg. Revenue: $5-$25K Margin: 5% Devices: 2 in 1, laptops, desktops, tablets, and phones Accessories: Printers, docking- stations, monitors, keyboards, etc. Build long-term, value-added services for Windows and Devices Sources: 1. Global Bring Your Own Device (BYOD) Market Analysis, Size and Segment Forecasts To 2020." Grand View Research Partner Revenue

14. No Dedicated IT Dedicated IT (FTE or Partner) Scale Leveraging company scale to obtain favourable deal terms Partial IT Traditional Building traditional on premise IT infrastructure (Windows Server etc.) Complex Operating in a regulated industry. Often publicly listed companies with in- house dev Ultra small < 25 Employees Growth Business maturing. Focus on operational efficiencies, productivity and collaboration Cloud Building a cloud infrastructure. BYOD supported or encouraged 4 5 Small 25 – 74 Any Size < 249 Windows 10 Pro Devices (OEM) Windows 10 Enterprise Mid-sized 75 – 249 Windows 10 Pro VL

15. Priority 1 Windows 10 Edition Windows 10 ProWindows 10 Enterprise 2 Attach Enterprise 1 SMB Size (seats) 249 Windows 10 Pro VL Upgrade Windows 10 Enterprise E3 Windows Enterprise with Software Assurance via Open, per devicevia CSP, per uservia Open, per device SMBs with very basic IT needs: Domain Join AAD Join BitLocker Windows Information Protection Reimaging rights VLSC Existing Pro licenses unable or unwilling to take upgrade Partner managed IT Enterprise edition security, deployment and control Per user, per month licensing and billing Windows 10 Ready Upfront agreement & cost SMBs that require Windows Enterprise Edition AND Software Assurance benefits Downgrade Rights LTSB Access MDOP Virtualization rights Microsoft delivered training and support Familiar and productive experience Range of affordable devices Best-in-class security Pay as you go Simplified IT Full deployment flexibility Comprehensive management Enhanced training and support Simple IT Complexity Most Complex KEY BENEFITS

16. Profile Complex Customer snapshot 50 employee insurance brokerage firm Two locations with mobile agent work force Using a mix of Windows 7 and 8.1, Home and Pro, notebooks and desktops, as well as iPad devices for the sales team Employees bring their own phones Standardized on Office 2010 LOB apps and systems: brokerage management, insurance to value systems, CRM and accounting Partial IT support: with point-in-time engagements with various IT partners Seats50 ITPartial IT Snapshot Focus on regulatory compliance Cross-sell Office 365, EMS, and other Microsoft cloud services Standardize on Windows 10 Pro by selling new devices or upgrading existing ones Target the right SMB customers for a conversation about Enterprise E3 Pitch the value of Enterprise E3 after assessing customer’s needs to make sure it is a good fit Strengthen your trusted advisor status by controlling the full IT stack Attach other projects, recurring management services, and your own pre- packaged IP

17. OpportunityProduct/ServiceUnit priceMultiplierQtyRev/yearProfit %Profit $ Windows 10 Pro device Windows 10 Pro 2-in-1 touch devices for sales team and SLT (replacing iPad 4 devices) $750per device10$7,5005%$375 Project services Upgrade and cloud migration assessment services $250per hour10$2,50040%$1,000 Migration services $120per hour50$6,00035%$2,100 Managed services (recurring revenue) Windows 10 Enterprise E3 $7 (MSRP) per user per month35$2,94020%$588 Office 365 Business Premium (new) $12.50 (MSRP) per user per month50$7,50020%$1,500 Device support $3per user per month50$1,80060%$1,080 IP services LOB B2B App Development $40,000per app1$40,00065%$26,000 First year’s revenue$68,24035%$32,643 Select Partner Incentive Programs Product/Service soldIncentiveMultiplierQty Incr. Revenue Deal Profit % Gross Profit CSP Program Incentives Windows 10 Enterprise E3 14% per product per month 35$41234%$1,000 Office 365 Business Premium 14%per product50$1,05034%$2,550 Enterprise Mobility Suite 14%per product50new Dynamics CRM Online 14%per product20new First year’s revenue, with Incentives 35% 39% +$1,550

18. August 1 Preview Pricelist July 29 End of Free Upgrade Offer August 3 Anniversary Update September 1 Transactions Begin WPC, July 12 Public Disclosure WPC Keynote & Sessions Press Briefings

19. Optimize Cross-sell Office, Azure & CRM + future Windows services (ATP) Grow Up-sell Enterprise Primary: Enterprise E3 Secondary: Software Assurance via Open Start Sell Windows Pro (via new devices) Become a ‘full stack’ Managed Service Provider Become a Windows Managed Service Provider Become, or find, a device reseller

21. Enterprise-grade security Windows Hello* Windows Information Protection BitLocker Credential Guard Device Guard AppLocker Management Managed User Experience Deployment flexibility and enhanced controls Dynamic Provisioning Current Branch for Business Mobile Device Management Azure Active Directory Domain Join Domain Join and Group Policy Windows Store for Business Windows Update Windows Update for Business Client Hyper-V Remote Desktop App-V UE-V Branch Cache Direct Access Telemetry COIN Simplified licensing Subscription-based Access Per-User Licensing Central Partner Portal Cloud-based Provisioning Partner-managed IT Additional protection, flexibility, and control ProEnterprise H H H H H H H H H H H H H H H H H H H H H H H H H H H H

22. Credential Guard Device Guard † AppLocker Management Managed User Experience App-V UE-V Branch Cache Direct Access Enterprise Edition: Additional Requirements MDM Solution Device Hardware Requirements Active Directory OR Other Requirements OR

23. Windows Enterprise E3 in CSP Software Assurance in Open Software Assurance in Open Value (OV) Software Assurance in Open Value Subscription (OVS) Per User Software Assurance in MPSA Pricing$7 per user/month$317 (2 years)$276 (3 years)$219 (3 years)$252 (3 years) License TypePer UserPer Device Per User Devices Per Seat51115 Commitment1 Year2 Years3 Years Billing CyclesMonthlyAnnual RenewalsN/A$130 (2 years)$186 (3 years)$73 (1 year)$84 (1 year) Seat Minimum1555250 Seat MaximumNone Qualifying OSWindows 10 ProAny Pro Version Partner Managed Seat AssignmentYesNo License ActivationAzure AADMAK MAK/KMS Volume DiscountsNoLimited Yes (Level A, B, C, D) SA Benefits: LTSB RightsNoYes SA Benefits: Downgrade RightsNoYes SA Benefits: MDOPNoYes SA Benefits: MSFT Support and TrainingNoYes SA Benefits: VDI RightsNoYes “Customers that need SA benefits, volume discounting, or want to manage their own Windows VL licenses, should continue to choose Software Assurance”

24. Get from…..to Windows 10 Home..to Windows 10 Pro Free Upgrade Retail Windows Store (ESD) VL Free Upgrade Retail Windows Store (ESD) Volume Licensing: Open/OV/OVS Windows XP/Vista Home NoFPP ($119)N/A No Windows 10 Pro FPP ($199) N/A GGWA-SMO ($159) Windows XP/Vista Pro No FPP ($119) (not recommended) N/A No Windows 10 Pro FPP ($199) N/A Pro VL Upgrade ($159) GGWA-SMO ($159) Windows 7/8.1 Home Yes, before 7/29 FPP ($119)N/A No Windows 10 Pro FPP ($199) N/A GGWA-SMO ($159) Windows 7/8.1 Pro N/A FPP ($119) (not recommended) N/A Yes, before 7/29 Windows 10 Pro FPP ($199) N/a Pro VL Upgrade ($159) GGWA-SMO ($159) Windows 10 Home N/A Windows 10 Pro FPP ($199) Pro Pack ($99) N/A GGWA-SMO ($159)