1. Chapter 5- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Five Consumer Markets and Consumer Buyer Behavior

2. Chapter 5- slide 2 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Groups of people with shared value systems based on common life experiences and situations are called _____. 1.cohorts 2.cults 3.subcultures 4.affiliate groups

3. Chapter 5- slide 3 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Groups of people with shared value systems based on common life experiences and situations are called _____. 1.cohorts 2.cults 3.subcultures 4.affiliate groups

4. Chapter 5- slide 4 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments. 1.baby boomers 2.mature consumers 3.generation x 4.echo boomers

5. Chapter 5- slide 5 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments. 1.baby boomers 2.mature consumers 3.generation x 4.echo boomers

6. Chapter 5- slide 6 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The most affluent demographic segment in the U.S. are the _____. 1.Hispanics 2.African Americans 3.Asian Americans 4.mature consumers

7. Chapter 5- slide 7 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The most affluent demographic segment in the U.S. are the _____. 1.Hispanics 2.African Americans 3.Asian Americans 4.mature consumers

8. Chapter 5- slide 8 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____. 1.subculture 2.families 3.social class 4.elitists

9. Chapter 5- slide 9 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____. 1.subculture 2.families 3.social class 4.elitists

10. Chapter 5- slide 10 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____. 1.opinion leader 2.mature consumer 3.affluent consumer 4.upper class citizen

11. Chapter 5- slide 11 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____. 1.opinion leader 2.mature consumer 3.affluent consumer 4.upper class citizen

12. Chapter 5- slide 12 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following refers to the unique psychological characteristics that distinguish a person or group? 1.Purchasing power 2.Self-concept 3.Lifestyle 4.Personality

13. Chapter 5- slide 13 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following refers to the unique psychological characteristics that distinguish a person or group? 1.Purchasing power 2.Self-concept 3.Lifestyle 4.Personality

14. Chapter 5- slide 14 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Maslow’s hierarchy of needs includes psychological, safety, _____, esteem, and self- actualization needs. 1.social 2.economic 3.lifestyle 4.educational

15. Chapter 5- slide 15 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Maslow’s hierarchy of needs includes psychological, safety, _____, esteem, and self- actualization needs. 1.social 2.economic 3.lifestyle 4.educational

16. Chapter 5- slide 16 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____. 1.realization 2.learning 3.perception 4.motivation

17. Chapter 5- slide 17 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The process by which people select, organize, and interpret information to form a meaningful picture of the world is ________. 1.realization 2.learning 3.perception 4.motivation

18. Chapter 5- slide 18 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual

19. Chapter 5- slide 19 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual

20. Chapter 5- slide 20 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual

21. Chapter 5- slide 21 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual

22. Chapter 5- slide 22 ©2012 Pearson Education, Inc. publishing as Prentice Hall. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. ©2012 Pearson Education, Inc. publishing as Prentice Hall.