1. Marketing and Communications
Katherine Walker
Marketing and Communications
World Vision UK

2. World Vision An overview Our overarching acquisition strategy
Who we want to engage

3. Shadows film

4. World Vision UK in context
£71.8m total income
£24.2m grant income
£6.8m emergencies
£43.8m donations, gifts and legacies
£37.7m committed giving
Approx. 90,000 child sponsors across 20 countries
Approx. 500,000 total supporters
UK team ≃ 250
Global partnership ≃ 45,000 staff in 100 countries

6. Our origins
Let my heart be broken by the things that break the heart of God.
World Vision founder, Bob Pierce

9. Every Child Free From Fear
How CS works

10. Our approach to donor aquisitions
Secure portfolio of channels
High value experiences
Specific target market

11. Jennifer

13. Why Jennifer?

14. How do we talk to her?

15. Who is your target market?
Based around the community fundraising activity you’ve bought with you. Who do you want to reach with it?

16. Who is your target market?
Where do they do their weekly shop? What do they do in their spare time? What type of car do they drive? What radio station do they listen to?
Based around the community fundraising activity you’ve bought with you. Who do you want to reach with it?

17. Questions

18. Break

19. Part II
How do we do that in the Christian space?

20. Our vision is to create unforgettable spaces that open Jennifer’s heart and ignite a passion within her to change the life of a child in one of the world’s hardest places.
For good.

21. How we engage with the Church

22. How we engage with the Church
Continuation of servant hearted approach
Provision of events & tools that serve the Church
Creation of the new Christian Engagement team

23. Friends of World Vision we’ve worked with in the last year...
Artist programme- see online for more information
The World Vision Artist Program in the USA is in its 25th year and has recently celebrated a great milestone: 1 million children sponsored through artists events. The programme continues to draw high profile Christian artists into long term partnerships with World Vision and increase its ability to reach vast audiences.

24. One of this year’s most successful artist events – 9 churches around the country

25. Some of Adrians much loved characters come together under one retreat centres roof for 48 hours- and there is no escape. The audience will journey with Serachlight Theatre company, and Adrian and Bridget Plass and be reminded of the good the church can be as well as hearing about the work of World Vision.

26. Paul Ewing- Artist Ambassador
Hailed by Marcella Detroit as A modern-day Marvin Gaye, Indie Award winning artist Paul Ewing hopes to use his unique voice, personal story and powerful music to promote the life-changing work of World Vision. May & June will see Paul embark on his ‘Light of Hope’ tour for World Vision, bringing God’s stories of transformation to life through his own personal testimony and music as well as sharing some of his journey to Cambodia with World Vision to meet his sponsored child and to visit projects which work to support children who have been affected by child trafficking.
Paul Ewing- Artist Ambassador
A Night of Hope

27. Longest running experiential event
Since 2011
45 churches
10.5k women

30. GNO film

34. The Embrace journey so far...

35. Personal ask c

36. What works Personal ask Real examples of change
An event that churches want to host

37. What we will achieve this year
350 new sponsors delivered through events and festivals
Contributing to total of11005 new sponsors
Refresh and reformat of Girls Night Out
Expansion of Embrace

38. Questions