1. Sample business communication for discussion

5. Business communication skills matter in working life -examples of their importance

6. Warren Buffett on communication skills http://www.youtube.com/watch?v=gbrRwaHc OLc http://www.youtube.com/watch?v=gbrRwaHc OLc 6

7. Pia Åkerberg (marketing) Customer group manager at RAY It is critically important in my job to know how to say something and how to communicate it briefly and concisely. A well formulated message always gets people’s attention better than a message that is unclear. It starts from the job interview. Those who are good communicators are the ones who get the best jobs. 7

8. Lippo Suominen (Economics and finance) Investment strategist at Nordea Communication key in the job: – Writes internal and external company blog – Writes to Nordea’s customer magazine and Arvopaperi-mag. – Speaks to different audiences 2-3 times per week on where to invest – Been interviewed on TV and for HS as expert in investment markets 8

9. Course introduction

10. Introduction / Christa Course learning objectives Assignments and schedule MyCourses workspace Business Communication Skills 61A00200

11. Email: christa.uusi-rauva@aalto.fichrista.uusi-rauva@aalto.fi Phone: 050-530 0377 Lecturer: Christa Uusi-Rauva

12. DSc (Econ.), 2010, Aalto University School of Economics Teacher’s pedagogical studies, 2004, Helsinki University MSc (Econ.), 2003, Helsinki School of Economics MBA, 2000, Simon Fraser University, Canada BBA, 1998, Helsinki School of Economics, Mikkeli Educational background

13. Lecturer in Business Communication, Aalto, 2016-2019 Specialist (teaching development), Aalto, 2012-2016 Lecturer in Business Communication, Aalto, 2006-2013 English language trainer, AAC Global, 2001-2005 Buyer, Kesko Plc., 2003-2004 Customer finance assistant, HewlettPackard, 1999 Work background

14. Course learning objectives By the end of the course, students are expected to be able to 1. analyse audiences and define objectives to create targeted business messages 2. write coherent, convincing, reader-friendly business documents 3. craft clear, focused and engaging business presentations 4. critically assess their own and others’ business messages

15. Grading: 4 assignments + contribution Task%Deadline A1 a. Communication strategy analysis (10) b. Written request (15) Pair25 Aug 12 (paper)

16. Grading: 4 assignments + contribution Task%Deadline A1 a. Communication strategy analysis (10) b. Written request (15) Pair25 Aug 12 (paper) A2 a. Persuasive presentation outline (10) b. Persuasive presentation in class c. Reflection paper (10) Ind.20 Aug 13 (paper) Aug 13 (in class) Aug 15 (MyCourses)

17. Grading: 4 assignments + contribution Task%Deadline A1 a. Communication strategy analysis (10) b. Written request (15) Pair25 Aug 12 (paper) A2 a. Persuasive presentation outline (10) b. Persuasive presentation in class c. Reflection paper (10) Ind.20 Aug 13 (paper) Aug 13 (in class) Aug 15 (MyCourses) A3Course examInd.20Aug 13 (in class)

18. Grading: 4 assignments + contribution Task%Deadline A1 a. Communication strategy analysis (10) b. Written request (15) Pair25 Aug 12 (paper) A2 a. Persuasive presentation outline (10) b. Persuasive presentation in class c. Reflection paper (10) Ind.20 Aug 13 (paper) Aug 13 (in class) Aug 15 (MyCourses) A3Course examInd.20Aug 13 (in class) A4 a. Team presentation (15) b. Critical appraisal (10) Team Ind. 25 Aug 18 (in class) Aug 21 (MyCourses)

19. Grading: 4 assignments + contribution Task%Deadline A1 a. Communication strategy analysis (10) b. Written request (15) Pair25 Aug 12 (paper) A2 a. Persuasive presentation outline (10) b. Persuasive presentation in class c. Reflection paper (10) Ind.20 Aug 13 (paper) Aug 13 (in class) Aug 15 (MyCourses) A3Course examInd.20Aug 13 (in class) A4 a. Team presentation (15) b. Critical appraisal (10) Team Ind. 25 Aug 18 (in class) Aug 21 (MyCourses) Preparedness for class; contribution to group activities Ind.10

20. Course workspace: mycourses.aalto.fi Course schedule Course materials Assignment instructions Assignment submission boxes