1. Pivotal Merchant Insights Presented by: Teri Nock, Corporate Trainer, Pivotal Payments

2. Social Media Importance for SMBs Opportunities and Value Agenda 2 Next Steps Introducing Pivotal Merchant Insights

3. Agenda Contents 3 Social Media Importance for SMBs

4. 4 81% SMBs currently use social media to drive business growth 94% SMBs achieving marketing objectives through social media Social media and reputation are increasingly becoming more important for merchants.

5. 5 Social Media Importance for SMBs 102 million unique visitors per month, 10 million on mobile Hundreds of millions of monthly visitors 280 million unique visitors each month 15 million diners seated per month 150 million unique visitors each month Consumers are discussing businesses online and making purchase decisions based on this data.

6. Agenda Contents 6 Opportunities and Partner Value

7. 7 1.Merchants view credit card processing as a cost of doing business. The fee paid to a processor allows them to accept credit cards as a form of payment, but provides little other value. 2.Your competitors are constantly trying to undercut you on price, offering to save your merchants a few basis points at a time. 3.This dynamic has led to credit card processing being seen as a commodity by merchants, with price often being the primary factor in choosing a processing partner. 4.Pivotal Merchant Insights (PMI) helps merchants grow their business by answering key questions with their credit card data, changing the primary discussion topic from “how much money can you save me?” to “How can you help me grow my business?” Opportunities for Resellers

8. 8 Opportunities and Partner Value 1.Close more merchants accounts with a unique and useful product offering that genuinely provides value to your merchants and helps them grow their business 2.Make more money from every merchant via residuals provided with each sale of PMI 3.Added “stickiness” provided by PMI means you can retain merchant accounts and associated profits from processing plus PMI residuals longer 4.Have more conversations with a differentiated pool of merchants – PMI caters to a diverse set of verticals Value for Partners

9. Agenda Contents 9 Introducing Pivotal Merchant Insights

10. 10 Introducing Pivotal Merchant Insights A simple online dashboard that helps merchants save time and money by providing essential social information. There's no software, hardware or integration required. Back-end solution is provided byA San Francisco based tech company

11. 11 Introducing Pivotal Merchant Insights PMI delivers the revenue, reputation and social media activity merchants care about in a consolidated place. Helps merchants understand their customers better so they can acquire more of them Helps merchants grow their business with all the information they need at their fingertips

12. 12 Introducing Pivotal Merchant Insights Merchants can quickly and easily monitor what consumers are saying about their business online Merchants get alerted immediately when a costly negative review is posted about their business PMI protects merchants’ reputation by alerting them when a customer says something about their business online

13. 13 Introducing Pivotal Merchant Insights Merchants make more money by acting on data that matters to their business and accessing the tools they need to grow. Business Performance Reputation Management Customers Competitor Monitoring Social Media Engagement Benchmarking Competitor alerts Customer feedback Revenue analysis Business monitoring Performance alerts Acquisition Engagement Retention

14. 14 Introducing Pivotal Merchant Insights PMI aggregates and helps makes sense of Big Data, similar to Kayak or a credit reporting service. Enables merchants to make better decisions by allowing them to track all of their important data in one place, available on- demand. Weekly email updates provide the most important metrics.

15. 15 Introducing Pivotal Merchant Insights Real World Examples Who are my best customers? Where else do my customers spend? Am I beating my competitors? How is my business performing hour by hour? Pivotal Merchant Insights enables you to SHOW merchants how valuable processing with Pivotal REALLY is.

16. 16 Introducing Pivotal Merchant Insights Typical Merchant Types and Praise “One of the simplest analysis tools to give me an idea of how things are going in my business, all in one place.” – Salon “It would take 3-4 people to do what Insights does automatically. This is worth literally thousands of dollars to my business.” – Restaurant “Insights brings my revenue to light without having to wait for my end of month report.” – Apparel retailer “Very informative! we can actually compare our revenues over time and to similar businesses.” – Auto body shop “It’s so great that I can monitor all four of my locations in the same place.” – Building supply company “This is going to make my life SO much easier!” – Hobby shop

17. Agenda Contents 17 Next Steps

18. 18 Next Steps Sign up new merchants for PMI and begin collecting residuals without lifting a finger. Bill me after the 60 day free trial 1)Check the “60 day free trial” box on Schedule A when completing a new merchant application. 2)Once approved, Womply’s team will call to introduce your new merchant to PMI. New as of July 2014

19. 19 Next Steps For more information, attend one of our partner training sessions next week: Session 1 Monday, August 11 th @ 9am PT / 11am CT / Noon ET Session 2 Tuesday, August 12 th @ 8am PT / 10am CT / 11am ET Online Partner Training

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