1. Intro to Search Engine Optimization (SEO)

2. What is SEO? Strategies used to improve search engine ranking Natural, organic, not paid optimization, for search engines Ongoing process

3. SEO factors Keyword relevance Number of qualified inbound links

4. Keywords SEO keywords - key words and phrases Keywords make it possible for people to find your site via search engines

5. Finding keywords Keyword tools: Wordtracker - http://www.wordtracker.com/http://www.wordtracker.com/ Keyword Discovery - http://www.keyworddiscovery.com/ http://www.keyworddiscovery.com/ Keyword Eye - http://www.keywordeye.com/http://www.keywordeye.com/ Keyword Spy - http://www.keywordspy.com/http://www.keywordspy.com/ SEMRush - http://www.semrush.com/http://www.semrush.com/ Raven tools - https://raventools.com/https://raventools.com/ Keyword Planner by Google AdWords

6. Keyword research Determine competitiveness using “All in title” operator (AIT) Including keyword phrases within quotation marks

7. Staffing keywords Determine keywords for each page Home page – include more general keywords Choosing domain name that includes keywords Use Hyphens - Search engines read hyphens as white space

8. The most useful HTML tags for SEO tag – should be unique for each page – start with the most important keywords Examples: African Lion | Santa-Barbara Zoo Web Design Services in Bradenton, Fl – Webtivity Designs Pool maintenance and repair services in Sarasota, Fl

9. Useful tags for SEO –. description: Example:

10. Useful tags for SEO – cont. Headers -,, Search engines place emphasis on header tags Typically, only one tag should be added to a page Add keywords to Example: About Us - no keywords About Web Design Solutions, Bradenton, Fl

11. Anchor Tags Search engines rank plain text hypertext links higher Include keywords Cross-link pages Avoid using “blind” links, such as “click here” or “more…” Provide URLs (paths) with keywords: gourmet-food.com/cheeses/blue-cheese/rochefort.html Instead of goumet-food.com/products/import/product345fc.html

12. Optimizing images Provide descripting alt text or captions Provide descriptive file names, especially for images that are used as links Don’t overuse images

13. Creating Site Maps Create site map in two formats: HTML and XML XML-based site map helps Search Engines to effectively crawl your web site Free site map generator - XML-Sitemaps.com (www.xml-sitemaps.com)www.xml-sitemaps.com

14. Submitting a web site to Google Set the Web Master tools account Add URL to Google https://www.google.com/webmasters/tools/s ubmit-url?continue=/addurl https://www.google.com/webmasters/tools/s ubmit-url?continue=/addurl

15. Submitting a Site Map Upload your XML site map with your server On your Search Console home page, select your site. In the left sidebar, click Site configuration and then Sitemaps. Click the Add/Test Sitemap button in the top right. Enter /system/feeds/sitemap into the text box that appears. Click Submit Sitemap. https://support.google.com/sites/answer/100283?hl=en

16. Building links True linking vs. false linking – natural linking based on the value and relevancy of the link – false linking – to manipulate ranking algorithm Quality of inbound links are measured by: Relevancy of these links Anchor text Age of the link (older links have more weight for ranking) Avoid “black hat” SEO strategies.

17. Choosing the right links Important factor – age of the link. To fine the age: – use www.DomainTools.comwww.DomainTools.com Whois Lookup – MagesticSEO.com (http://www.MagesticSEO.com)http://www.MagesticSEO.com – www.alexa.com www.alexa.com - Google Page Rank (PR)

18. Link Building Alternatives Directories http://fl.yalwa.com/post/ Yelp directory (www.Yelp.com Reviews Blogs Provide links from professional association web sites and partners web sites From non-profit sites

19. Link Building – Press Releases Add links to your press releases and distribute them PRWeb.com PRBuzz.com eReleases.com eMailWire.com PRLeap.com Vocus.com Free press release distribution service: http://www.free-press-release.com/ http://www.free-press-release.com/

20. Article Syndication Distribute the article through article syndication libraries: http://goarticles.com/ http://www.articlecity.com/ http://www2.submityourarticle.com http://www.uniquearticlewizard.com

21. Getting links from blogs Technorati.com/blogs/directory BlogHints.com Blogarama.com BlogCatalog.com

22. Natural Link building strategies Best strategy - Create a link-worthy content Become an authoritative source of Creating content in multiple forms – Blog posts – Podcasts – Reviews – Newsletters Create content for different audiences

23. Link Baiting Strategies for building “natural” inbound links – Building something that attracts other links: Blogs posts Videos (You Tube) Contests Giveaways Add Amazon promotions Use posts on different languages Invite authoritative journalist Add review script Run a “news-Worthy” event Do something that nobody before did

24. Local SEO Optimization Include “local” keywords Address and phones Add directions and Maps

25. Adding a web site to local listing Get free local listing with Google https://www.google.com/business/ You have to verify your local business with Google Bing places for business - https://www.bingplaces.com/ Yelp.com

26. Analyzing your SEO with Google Analytics Analytics Web site traffic tracking and reporting Google Analytics account: A separate account with Google AdWords is required After an account is created, you can copy and paste a snippet of JavaScript tracking code on every page of your site