1. The Psychology of Culture and Gender Module 21

2. Module Overview Culture Individualism and Collectivism Culture and Personality, Development, and AttachmentCulture and Personality, Development, and Attachment Ethnocentrism Culture and Gender Click on the any of the above hyperlinks to go to that section in the presentation.

3. Culture Module 21: The Psychology of Culture and Gender

4. Culture The shared attitudes, beliefs, norms, and behaviors of a group communicated from one generation to the next. The rules are passed from one generation to the next. The “software of our minds” Different from nationality, race, and ethnicity

5. David Matsumoto (1959- ) Psychologist and cross- cultural psychology expert. Called culture “the software of our minds”

6. Factors Influencing Culture Matsumoto suggests four factors influence culture –Population density –Climate –Resources –Technology

7. Population Density Societies with higher population densities require more rules for maintaining social order.

8. Climate Climate has profound influence on life- styles.

9. Resources Abundance or lack of resources has an influence on how the people of the culture behave.

10. Technology Inventions influence the interactions of people.

11. Individualism and Collectivism Module 21: The Psychology of Culture and Gender

12. Individualism Giving priority to personal goals over group goals and defining identity in terms of personal attributes rather than group identification

13. Collectivism Giving priority to the goals of the group (often the extended family or work group) and defining personal identity accordingly.

14. Individualism vs Collectivism

19. Individualism and Collectivism: Self-Concept Module 21: The Psychology of Culture and Gender

20. Self-Concept One’s sense of self Individualist cultures have an independent understanding of self –Are separate from others Collectivist cultures have an interdependent understanding of self –Are connected with others

21. Individualism and Collectivism: Motivation and Emotion Module 21: The Psychology of Culture and Gender

22. Achievement Motivation The desire to excel A product of one’s culture and cultural influences

23. Motivation and Culture Individualist cultures view motivation as an internal push and achievement as an individual triumph. Collectivist cultures view the desire to achieve as emerging from a sense of indebtedness or obligation to the group.

24. Culture and Personality, Development, and Attachment Module 21: The Psychology of Culture and Gender

25. Cross-Cultural Research Research that tests hypotheses on many groups of people to understand whether principles apply across cultures.

26. Culture-Specific Principles that are true only for people of a certain culture. Called culture-bound Opposite of universal principles which are true of people of all cultures

27. Culture and Personality, Development, and Attachment: Culture and Personality Module 21: The Psychology of Culture and Gender

28. Locus of Control Person’s perception of the source of control over fate or what happens in life: People with internal locus of control believe they control their fate through their behavior; people with external locus of control believe their fate is controlled by external circumstances.

29. Internal Locus of Control Person’s perception that they control their fate through their behavior Western (individualist) cultures tend to have an internal locus of control.

30. External Locus of Control Person’s perception that their fate is controlled by external circumstances Non-Western (collectivist) cultures tend to have an external locus of control.

31. Culture and Personality, Development, and Attachment: Developmental Psychology Module 21: The Psychology of Culture and Gender

32. Socialization Learning to become a member of a culture including behaviors the individual expects, and what is expected of the individual

33. Culture and Personality, Development, and Attachment: Attachment Module 21: The Psychology of Culture and Gender

34. Secure Attachment Parents in the United States value secure attachment with their children. Some other cultures consider such attachment as spoiling the child.

35. Ethnocentrism Module 21: The Psychology of Culture and Gender

36. Ethnocentrism The tendency to view the world through your own cultural filters. Not necessarily bad or good

37. Goals of Flexible Ethnocentrism Accepting that everyone is ethnocentric Realizing that culture filters can distort reality Realizing people of other cultures produce their own distortions of reality Learning to deal with our emotions, and our judgments of morality and personality as a result of ethnocentrism

38. Culture and Gender Module 21: The Psychology of Culture and Gender

39. Gender Our definition of male and female, based on socially and culturally influenced characteristics, as well as biology.

40. Gender Role A set of expected behaviors for males or for females.

41. Gender Identity Our sense of being male or female.

42. Gender Identity