1. GM Magazine EVENT

2. Content Company Profile Situation Analysis Target Group Goal of the event Control of Success

3. Company Profile GM is the no.1 lifestyle magazine for men in Thailand. With circulation of 125,000 copies, the highest readership in the country and 20,000 subscribed readers

4. Product GM Magazine is a local magazine which provide interested content for men in Thailand

5. SWOT Analysis Strength Localization Experience Customer Trust Opportunities Business Expansion Trends such as health, technology Weakness Decline of Sales Threats High Competition Digital Media Economic Downturn

6. Brand Identity Vision To be the most trusted magazine in Thailand in term of content and accuracy information Personality Trustful, Gentleman, Realistic, Variety Value Quality Competences Coverage Origin Thailand

7. -Successful -Independence Brand Steering wheel We are the no.1 lifestyle magazine for men in Thailand - Provide content that appeals to the Thai readers -Deep information product -Experience in advertisement industry -Understand Thai men culture and preference -Successful -Independence -Customer trust in our brand

8. Target Group Thai Nationality Male, 25 – 50 years old B+ profiles with high purchasing power Interested such as Car, Fitness, Technology, Grooming products, Health and fashion

9. Brand Positioning SalesPrice High Coverage Low coverage Maxim MagazineMen Health Magazine GM MagazineGQ MagazineFHM Magazine

10. Goal of the event Goal To enhance the customer loyalty and attract a new customer Sub Goal Establish a personal relationship with each individual customer Collecting data from our customers by observation, survey, and experiment Find room to improve our contents and services Make our brand strong by increasing brand affinity Able to increase the revenue from selling advertisements

11. Events Financial plan : All expenses for conducting the activity are paid by our sponsors There will be sponsors for each activity because our sponsors will have chances to advertise their products through the activities Each sponsors will take care for the activity’s expense and the rent for the location Location : Impact, Muang Thong Thani Muang Thong United Football Stadium Large and adjustable space Convenient to transport Can conduct variety of activities

12. Activities We will divine our festival into five areas for each activity, and our customers, guest are allowed to bring 2 followers 1 st Activity : GM Motor Show Our customers will have chances to experience the real cars and big bikes that they have seen in the magazine Meet our journalist from the car section Meet famous car guru Mini games and rewards from our sponsors “ GM Festival ” Meet the Experts

13. Activities 2 nd Activity : GM Lifestyle Our customers will have chances to experience the real watches and other products they have seen in the magazine Meet our journalist from the fashion, beauty sections Meet famous male fashion guru Meet and greet with the recent actor from the magazine cover Mini games and rewards from our sponsors “ GM Festival ” Meet the Experts

14. Activities 3 rd Activity : GM Health and Fitness Our customers will have chances to experience the real sport gears, sport clothing, supplemental food products that they have seen in the magazine Meet our journalist from the fitness, health sections Meet famous trainer, bodybuilder, fitness guru Cooking show for delicious clean, healthy foods Mini games and rewards from our sponsors “ GM Festival ” Meet the Experts

15. Activities 4 th Activity : GM Technology Our customers will have chances to experience the real new mobile phones, gadgets, innovations that they have seen in the magazine Meet our journalist from the technology section Meet famous tech guru Mini games and rewards from our sponsors “ GM Festival ” Meet the Experts

16. Activities 5 th Activity : GM Football Match Our customers will have chances to play football with our guests, journalists at Muang Thong United Football Stadium. We will serve snacks for everyone who are watching the match We will also advertise our magazine to new potential customers The picture of the participants in the football team will be on the cover of the next issue. “ GM Festival ” Meet the Experts