1. 1 Copyright © IPOS. All Rights Reserved The Contribution of Copyright-Based Industries to The National Economy

2. 2 Copyright © IPOS. All Rights Reserved Why the Emphasis?  Identified as a new growth sector.  Building up on strong engineering & science foundation.  Economic case made: outpaced local economy –Growth of this sector has outpaced local economy. –Target doubling to GDP contribution by 2012.

3. 3 Copyright © IPOS. All Rights Reserved Copyright & Creative Sectors  Economic contribution of the copyright industries in Singapore –Jointly commissioned by the IP Academy and IPOS –Pilot study applying WIPO’s new framework for estimating economic contribution  Output  Value-added  Employment  Foreign trade

4. 4 Copyright © IPOS. All Rights Reserved Copyright & Creative Sectors Ministry of Trade and Industry's paper, Economic Contributions of Singapore's Creative Industries

5. 5 Copyright © IPOS. All Rights Reserved Copyright & Creative Sectors  WIPO Study –Core Copyright: i.e. press & literature, radio & television etc. –Inter-dependent Copyright: i.e. TVs, radio, computers, paper etc. –Partial Copyright: i.e. Apparel, textiles, footwear, toys, museum etc. –Non-dedicated Support: General retailing, transportation, telephony, Internet etc.  Sets basis for an international benchmarking. –Where we are…where we are going.

6. 6 Copyright © IPOS. All Rights Reserved Copyright & Creative Sectors  What emerges clearly is that the sectors contribute significantly to Singapore’s economy.  WIPO study provides a deeper understanding of not only the direct, but also the indirect contribution of the copyright industries to Singapore’s economy.  Benchmarking would also allow Singapore to identify gaps in the infrastructure e.g. possibly lower levels of productivity cf. developed nations might imply need to look deeper into capability development programmes.

7. 7 Copyright © IPOS. All Rights Reserved Findings from WIPO Study  Economic size 2001 –S$30.5 billion output –S$8.7 billion value added (5.7% of GDP)  Core: S$4390.3M  Inter-dependent: S$2713.3M  Partial: S$138.1M  Non-dedicated: S$1488.2M –118,600 workers (5.8% of national employment)

8. 8 Copyright © IPOS. All Rights Reserved Singapore’s Creative Sector  The Creative Sector: Arts & Culture, Media & Design –“Industries which have their origin in individual creativity, skill, talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.”

9. 9 Copyright © IPOS. All Rights Reserved Singapore’s Creative Sector  The new architects of the global economic landscape are those who apply their imagination, creativity and knowledge to generate new ideas and create new value. Multi-dimensional creativity - artistic creativity, business entrepreneurship and technological innovation - will be the new currency of success. Ministry of Information, Communication & the Arts

10. 10 Copyright © IPOS. All Rights Reserved Top-Level Emphasis  Strategy outlined by the Creative Industries Working Group of the Economic Review Committee (ERC)’s Service Industries Sub-Committee.  Fundamental approach is to fuse arts, business and technology.  3 interlinked strategies for each sector.

11. 11 Copyright © IPOS. All Rights Reserved A Concerted Effort  Mindshare by all parties: How the Creative Cluster can benefit Singapore Direct GDP contribution, exports and job creation Differentiating products and services across all economic sectors Enhance Singapore's creative buzz and international profile Augment the creative capacity of our people  A total systems approach.  National strategy spearheaded by MICA. –Renaissance City –Design Singapore –Media 21  Public-private partnerships emphasized.

12. 12 Copyright © IPOS. All Rights Reserved A Network of Government Support  National Arts Council  National Heritage Board  Singapore Tourism Board  National Library Board  Economic Development Board  IE Singapore  Media Development Authority

13. 13 Copyright © IPOS. All Rights Reserved Private-Public Co-operation  The DesignSingapore Council is a high-level Council involving leaders and individuals from the various industry stakeholders, the design community and government.  It serves as a common platform to steer the national design agenda and coordinate the implementation of the initiative.

14. 14 Copyright © IPOS. All Rights Reserved Putting in the IP Perspective  IP was identified as a key output of the sector.  But IP perspectives not strongly incorporated throughout the strategic plans at the onset. Heavier emphasis on the technology-driven media sector.  Developing with increased appreciation of IP’s value not only as an output, but also in the value it brings interwoven in business strategies.  Even more so as local companies move beyond Singapore’s borders, and foreign IP-savvy creative companies establish themselves in Singapore.

15. 15 Copyright © IPOS. All Rights Reserved IPOS’ Roles  Beyond regulatory.  Legislative –Update & amend legislation  Policy –Advisory role to the Government –Representation at international forums  Infrastructure development –Programmes for sector and company growth

16. 16 Copyright © IPOS. All Rights Reserved Supporting the Creative Sector Intellectual Property The Creative Sector Educating creators & developers of works understand their rights and how best to protect them. Ensuring legal and regulatory infrastructure supports national development strategies Building up IP capabilities needed to support growth in the sector e.g. copyright expertise Increased competitiveness of - Individual companies - Singapore on an international perspective

17. 17 Copyright © IPOS. All Rights Reserved Supporting the Creative Sector  The legislative framework: Upcoming amendments to the Copyright Act part of a long review. –Protection for technology protection measures –Stronger enforcement e.g. those that make copies or communicate infringing materials for the purpose of obtaining a commercial advantage would commit a criminal offence. –New rights to assert or control digital exploitation  Consultation with private sector representatives, user groups, industry interest groups is a critical part of the fine- tuning process.

18. 18 Copyright © IPOS. All Rights Reserved Supporting the Creative Sector  Micheline Chau, chief operating officer of Lucasfilm, said Singapore was picked ahead of many competing Asian countries because of its strong intellectual property rules. “What was very important to us was the commitment to protect intellectual property rights since we are a content producer.”

19. 19 Copyright © IPOS. All Rights Reserved Supporting the Creative Sector  Understanding rights & building expertise: –Sector-based seminars & experience sharing. –Identification of relevancy of IP in creative-based businesses. –Linking IP legal expertise in copyright, media & entertainment, technology with key industry players.

20. 20 Copyright © IPOS. All Rights Reserved Supporting the Creative Sector  IP in the copyright businesses –National economic indicators do not provide sufficient mind share for local companies. –Experience sharing – identification of key figures as drivers of the IP message.

21. 21 Copyright © IPOS. All Rights Reserved Local Best Practices

22. 22 Copyright © IPOS. All Rights Reserved Local Best Practices

23. 23 Copyright © IPOS. All Rights Reserved Continued Commitment  “The government has set aside $200 million to be invested over the next 5 years to double Singapore's creative industries - arts, media and design. … The expected industry growth will see more demand and opportunities for those who can contribute to the growing demand for creative products and services, an industry estimated to be worth US$2 trillion a year and growing at 5% annually.”