1. 1 email: dishak@microsoft.com dishak@microsoft.com Twitter: @emleila2000 @emleila2000 LinkedIn: LinkedIn/dianaishak LinkedIn: LinkedIn/dianaishak For digital marketing tips visit Facebook/MarketingMashup Insider Morning Broadcast Marketing Activation Series - Part 2 of 3 Drive potential customers to your website

2. Are you addicted to bland and stale words? Do you overuse words like actually, very, or really in your marketing copy? Quick, read this article from Enchanting Marketing to bring back tasty copywriting. http://www.enchantingmarketing.com/weak-words/ Tip of the day!

3. Search engine marketing How search engines work Search Engine Optimization Paid and Organic search results AGENDA Marketing Activation Series – Part 2 of 3

4. Definitions SEM: Search Engine Marketing SEO: Search Engine Optimization PPC: Pay Per Click

5. Organic search + PPC = More clicks and leads Organic search Page rank directly impacted by SEO Long-term results Pay per click (PPC) or paid search Pay a bid price for clicks on your ad Faster results

6. If you have the budget, use PPC to kick-start traffic, test keywords & SEO for long-term results 70% of the links search users click on are organic, not paid* 90% of people don't go to second page. That's why PPC is so important until your SEO effort gains traction *Data according to Marketing Sherpa Best Practice: Use PPC and SEO

7. The latest stats* on search engines 1. 65% (1.1B Estimated Unique Monthly Visitors) 2. 15.8% (350M Estimated Unique Monthly Visitors)

8. Search Engine Optimization First …. analyze your site: SEOcentro.com http://www.seocentro.com/tools/seo/seo-analyzer.html

9. Search Engine Optimization Title Tags, Keywords, Description, Headings, Image Descriptions, Content

10. Crawl websites, index relevant content Produce a page rank using many factors Page rank determines placement in search How search engines work Search Results Page Rank IndexCrawl

11. Long and detailed fine-tuning process What is Search Engine Optimization? Content, structure, coding, to increase ranking Complexity encourages outsourcing to specialists

12. Bing Webmaster Tools – SEO Reports and SEO Analyzer Google Analytics – Web traffic reporting Google Search Console (formally Google Webmaster Tools) SEO Tools http://www.bing.com/webmaster Authoritative links to your site matter much more than links from you

13. User-focused Be keyword-savvy Follow the rules of the web Link it Publish regularly Be media aware Engage others, such as PR & social media teams SEO content guidelines

14. Ongoing process or set it and forget it? Content Technology Analytics Marketplace SEO timeline

15. Understand how your prospects search Think about how you search Use specific phrases Bakery is too broad Wedding Cakes in Seattle is a better choice Use keywords that are relevant Vary them by page Don’t overuse them Unlock search engines with keywords

16. Before you write content, do a keyword study In the page URL, title, page description, headline, body, and SEO fields Use shorter pages Techniques for using keywords

17. Write down simple keywords and phrases that describe: What do you sell (Office 365)? Whom do you sell to? Where do you sell? What business problems do you solve? What words and phrases do you think prospects use to find your site? Practice

18. Use Bing Ads when back in office http://bingads.microsoft.com

19. Your Website URL:____________________ URL of a similar company:____________________ URL 2 of a similar company:____________________ http://bingads.microsoft.com

20. SMB Live – Microsoft Confidential

22. Write the first 5-10 keywords from your website list Write the first 5-10 keywords from the “like site” list Are there any keywords on the “like site” not on your website? Should they be included? Are keywords on either site usable in a Pay-Per-Click Campaign? I will include the following keywords on my Website to improve my SEO: _________________, _________________, ________________ Selecting your keywords

23. Last, but not least…Landing Pages Key to good SEO Immediate payoff Titles, links, pain points, trainings Good meta information

24. Sticking with it makes all the difference Marketing=Vitamin Perform regular marketing planning with monthly reviews Set clearly defined success goals. Modify programs before abandoning. Run always-on marketing programs with in-flight optimization. Be clear on your value proposition and communicate it Discipline Consistency Tenacity

25. US SMB Partner Insider Community Sweepstakes What Would You Do with $15 Grand? Already a partner? There are 4 ways to earn entries Earn one entry for signing up to be an Insider. Already an Insider? You are automatically registered Earn one entry for each Insider Call attended & evaluation completed Earn one entry for every “High Five Survey” completed in random News Alerts & Newsletters Earn one entry for attending a SMB Live event. Not registered? Register here.here What are the prizes One Grand Prize winner receives $15,000* Two First Prize winners receive a Surface Pro 4 prize package, valued at over $1,700 each. All Insiders receive access to free Microsoft news, updates, and other resources, just for signing up. When can I enter February 2nd- May 31st Where do I enter Visit: http://aka.ms/smbinsider to sign up, and for more information on the Insider Community.http://aka.ms/smbinsider Sweepstakes Information Through May 31, 2016 we are giving all US SMB Partner Insiders a shot at winning $15 Grand. The Insider Community is designed to make your life easier. We cut through the clutter to provide you with just the information you need to be successful. And now we are sweetening the deal by giving all partners a shot at winning $15 Grand.

26. Thank you For Joining Today REGISTER http://aka.ms/IMB_MAS2 Complete the Feedback Form