2. Agenda 2015 Ratings Recap Bowl and Championship Game Performance Fan Demographics Cross-Screen Stats Sports and the Second Screen Study Target the Fantasy Fans Cross-Screen Delivery Options Package Strategy Tips for Advertisers

3. 2 01 6 0 8 1 0 1 4 In 2015, NFLN Thursday Night Football reached a total of 111+ million households nationally, while ESPN’s Monday Night Football had 5 games that scored a 10+ national rating! In 2015, the Ohio State vs. Virginia Tech game was the highest rated regular season game scoring a 7.2 national rating on ESPN, while the average HH per game was 4+ million on ESPN alone in 2015. 2015 Season Scoreboard Source Comscore National Telecast Summary 6.2.16

4. Bowl & Championship Games Deliver Source; ESPN Media Zone. New Year’s Six (Chick-fil-A Peach Bowl, Capital One Orange Bowl, Goodyear Cotton Bowl Classic, BattleFrog Fiesta Bowl, The Rose Bowl Game Presented by Northwestern Mutual and the Allstate Sugar Bowl) ESPN’s second presentation of the New Year’s Six* averaged a 7.1 overnight rating, with four of the six games having ratings increases from the last season’s inaugural year. ESPN’s 2016 telecast of the College National Championship averaged 25+ million viewers, based on a 14.7 rating, the most-watched cable program since the 2015 Championship game and the 6th best audience in the history of cable.

5. Snapshot of Football Fans Source Scarborough; Columbus DMA for Very interested in NFL or College Football. 2015 Release 2 Demographic Profile

6. Follow the Fan Base Follow the fans as they navigate from TV, to Laptop and Mobile Advertise where YOUR audience is! use their phone to access the internet spend 5+hrs. on the internet in a week use internet to check sports scores watched 10+ hrs. of Cable TV in a week 53%65%56%39% Source Scarborough; Columbus DMA for Very interested in NFL or College Football. 2015 Release 2

7. Live sports is an even more active experience because our devices are always within reach. watch TV with a laptop, phone or tablet nearby. Reach fans on the mobile web, right when they’re most engaged! Source Think with google, adweek.com 4.20.15 77% If there’s something big happening on the first screen, there’s probably something big happening on the second screen, too. 87% of consumers use more than one device at a time. Sports & The Second Screen

8. Target The Fantasy Fans too! Sports-related sites saw a 100% traffic lift among on-the-go consumers Fantasy Football diehards are glued to their screens like never before! Source adweek 2014 Web; Admall AudienceSCAN2016. Viamedia can help you target the fantasy football demographic online ! Male 76% · Female 24% · A18-44 69.7%

9. Delivering Your Audience When and Where They Consume Media Ads that appear prior to online videos. High-engagement, high-recall ad unit. In-Banner Video/Display Ads Mobile AdMessenger Pre-roll Video Delivery: Display - PC, Laptop, Tablet, Mobile, Video - PC, Laptop Delivery: PC, Laptop, Tablet, Mobile; Delivery: Mobile 140 -160 character text message; ability to support advertiser color scheme and include advertiser logo Tap to any native mobile function (Call/Site/Video/Map/Calendar) Static Ad appears or Video plays at page load on thousands of top publisher webpages. Ads that appear as users browse Facebook. Highest level of user engagement; Unlimited targeting capabilities Sight, sound, motion emotion. Align your business with nationally recognized brands such as ESPN, Fox News and HGTV. Cable Television Delivery: Cable TV Facebook News Feed/Right Rail Delivery: PC, Laptop, Tablet, Mobile Set Your Starting Lineup!

10. 2016 NFL Package NFL Season Premium Package NFL FootballX spots$xx,000 College FootballX spots$xx,000 MAM – Targeting Sports Fans X impressions$xx,000 Pre-Roll Targeting Men 25-54 X impressions$xx,000 Advertise where YOUR audience is! Client Approval:____________________________________ __ Date: ___________________________________________ Subject to Viamedia terms and conditions.