3. Most Sell-outs

9. FansHow many watched Super Bowl 2012 Definition Audience111.3 millionthe assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting. Consumers70,000 in the stadiuma person who purchases goods and services for personal use Customers?? Direct TV – Iggy’s, etc. a person or organization that buys goods or services from a store or business 30 sec ad costs$4 million

11. MMA Demographic: Young, Wealthy, High-Tech

18. Go to college?? Make Money??