1. Tourism as a driving force for regional cooperation across the EU
Rapporteur: Hanspeter Wagner (AT/EPP)
Mayor of Breitenwang in Tirol
Commission for Natural Ressources
27 September 2016

2. Economic importance of tourism
the third largest socio-economic factor in the EU
Europe is the most attractive and visited continent
10%
GDP
9.7 mio. jobs
EUR bn.
600 mio.
tourists
EUR 560 per person

3. Top priorities for European tourism policy

4. European tourism needs a common strategy+ cooperation + qualification + investments

5. MULTI-LEVEL GOVERNANCE
An integrated European tourism strategy based on Multi-Level-Governance
European and macro-regional tourism strategies
Cross-border strategies
and European groupings of territorial cooperation (EGTCs)
MULTI-LEVEL
GOVERNANCE
Local, regional and national tourism strategies

6. Strengthening the backbone of tourism: supporting SMEs and reducing bureaucracy

7. Pushing concrete investments in tourism
Introduce budget heading for promoting European tourism into annual EU budget
Create regional investment platforms
Support cross-border small and micro-projects and "people- to-people" projects
Facilitate public investments in regions where tourism is economically and socially critical and helps to create jobs

8. Investing in digital solutions

9. Creating jobs and mobility across the EU
Ensure formal cross-border recognition of tourism qualifications
European-wide placement of qualified workers in tourism-intensive regions via EURES
Qualification partnerships of regions, local authorities, employment agencies and the tourism industry

10. Tourism: drawing benefits from European Citizenship

11. European Citizenship: Tourism in practice
EUROPEAN CITIZEN TRAVELER CARD

12. European Citizenship: Discover Europe as a citizen and a tourist
DiscoverYrope

13. Thank You!