1. Agenda zRoll call and enrollment zCourse overview zIntroduction to key concepts zFutura case discussion

2. LHC 320 Course Information zProfessor: Andrea Perry zPhone: 936-1332 zE-mail: aandrea@umich.edu zOffice: D3260 zHours: T,Th 12-1 zAssignments zCourseTools

3. Course goals zAnalyze communication situations and choose effective message channels zSelect and organize information to achieve objectives zUse technology effectively zDevelop a set of writing strategies zEvaluate written and oral documents zCreate effective arguments

4. Getting to know you zPick a partner whom you do not know zTalk for 5-10 minutes zPrepare a 1-2 minute professional introduction of your partner

5. What is “good writing”? z In a group of three or four, come up with a prioritized list of the five most important characteristics of “good writing” z Answer the question, “Are these characteristics of all good writing?” z Which ones do you think apply most strongly to business writing? Why? z Be prepared to report to the class

6. Effective business writing... zIs focused on an objective zIs focused on the reader’s needs zCan’t be separated from the situation zCan look very different at different times

7. Futura Case discussion z In a small group (3-5 people), read the Futura Case z Begin by discussing what action(s) you would take in this situation z Tuesday we will complete the questions

8. Assignment zRead Chapter 1 and Appendix B in EBC zWrite a draft of the memo part of the Baseline Evaluation Portfolio zDrafts should be typed, double-spaced, and ready for peer review (accurate spelling, no typos, coherent thought)

9. Baseline Evaluation Portfolio zDue January 11 zPart 1: biographical statement yA brief, professional self-introduction yExamples: look at annual reports, loan proposals, SEC filings, book jackets zPart 2: sample of real-world business writing yExamples: choose a cover letter, thank you, acceptance letter, memo or report from internship, etc. zPart 3: descriptive memo (draft due January 9) yAn analysis of your writing in context yThink about writing you’ll do in your career

10. Baseline Evaluation Portfolio zAudience: professor zObjective: to create a positive, professional “first impression” zContext: academic (this class) zChannel: written documents