1. BROADCAST MEDIA Advertising

2. Radio or TV Commercials 3 parts of a commercials  Opening  Middle “sell”  Close

3. Opening Within seconds capture audiences attention Related to the main selling point

4. Middle Selling-product shown, demonstrated or sold Talk about one big benefit  how will the customer benefit from the use of the product Be simple & brief (time is money)

5. Close Viewers are asked to buy the product or service Repeat BIG benefit Tell the listener where to buy the product or service  Retailer’s name, Brand/Company name (logo) and address(online or location)

6. Applying the “5-S”

7. Examples Shock Sincerity

8. Theme Words, sounds and pictures should work together Tell a story If Visual Only, pictures would relay the message If Audio Only, audio relays the story

9. Choose Type of Broadcast Media Radio or Television Group is responsible for creating, producing, recording, and editing the 30-second radio/TV commercial utilizing effective O-M-C and at least 2 “S” (Recording or Storyboard) Each group must hand in a typed script for their commercial  Script: Announcer, Actor, Actress, background music noted

10. Radio Commercial  Choose organization for PSA o What is the OBJECTIVE of the spot? o Write the script using points we discussed o Record commercial-With Microphone go to: Programs>Accessories>Entertainment o Utilize background music or sound effects o Complete Questions o Email to: mstortzum@lindberghschools.ws

11. Television Commercial Choose organization for PSA What is the OBJECTIVE of the spot? Write the script using points we discussed Create storyboard in PowerPoint Record music or sound and insert the effect Complete Questions

12. Tips for promoting commercial Find out which stations/shows your target market listen or watch, and buy ad time there. Focus your ad buys during the morning and evening times to target the most listeners.