1. Sarah Aïbèche Cyrill Ramakers Bac 3 PUB Gr.F

2. WHY? Important part Consumers of the future => Industry spending has exploded

3. 1) When & Why Baby boom : 1946 – end of 60’s  Emblematic brands  Global Marketing Culture

4. 2) How? researchers and psychologists =>public attention in 1999 -complaints : unethical

5. Strategies Pester Power - Nagging:Persistance and Importance Message Marketing KidsParents Message Marketing ParentsKids

6. Mirror Effect

7. Peer Pressure -PERSUADERS -FOLLOWERS =Categorization

8. Intrusion in education and in family life EDUCATION - Budget shortfalls FAMILY - Effective influencers (Pester Power)

10. 3) Why a problem? Television -time spent - comprehension

11. What is mostly advertised? Toys -limits creativity -… Food 34% are for candy and snacks 28% are for cereal 10% are for fast foods 4% dairy products 1% fruit juices Of all food ads that target children or teens:

13. Prevention strong management structure multiple state and local agencies levels of local government, and organizations and community groups. == Sufficient Dosage: Participants need to be exposed to enough of the activity for it to have an effect.

14. Conclusion Institution - ASA (Advertising Stansard Authority)- - APA (American Psychological Association) Ethical limits

15. Is it an unfair practice to target children? Do you think prevention campaigns are able to balance all the commercials?