1. Summer OR Sales Meeting

2. Overview Chums sales attributes New products Sales tools Sales goals

3. Who are we? Plug and play We sell displays for communities Easy to do business with Great product Enviable ROI Fantastic Customer Service “Maybe not the coolest product I sell, but the best company I work for.”

4. New Products Accessory cases Key HQ Retainers Eyewear cases

5. Accessory collection: “Bags for bags” Venture Venture Lite Storm Series Active

6. Dropped: Latitude 7, 9 Venture - Durable, canvas - More protection - Multi-functional - Everyday use

7. Venture Lite - Lightweight - Compactable - Rip-stop/mesh - Specialized use

8. Dropped: Voyager, Traveler -Storm protection -Roll top closure -Vulcanized rubber -Wet weather use Storm Series

9. - Weekend warrior - Carries essentials - Price point - Fitness/travel Fitness Series

10. New Accessory Display Designed for larger product Designed for versatility Optimized store location

11. Why should anyone buy our cases? Great product – Well designed, great quality (20 yr. DaKine designer) Plug and play: buy collection/display Brand image Easy to business with Consolidate venders

12. New Impulse Key HQ Fast growing category Tasker Tool

13. Everyday function Small pocket size Keychain Tools

14. New Retainers Montana co. Recycled fly line All unique Neutral & bright

15. Retainers Fresh colors in sublimated—fish prints Adjustable Orbiter—new connection Neo—fresh prints: fish, beach Silicone: new colors, glow in the dark Ratchet Glassfloat—new improved design

16. More new products Glass cases: Shade Shell, Vault Lens Cleaning Kit Mossy Oak/Real Tree Custom: low minimums, quick turn around

17. Show Special Designed to help increase Beyond Coastal distribution Chosen top-rated product that any shop can sell

18. Dealer incentive: Cases Pre-book by Oct. 1 for Feb. delivery, receive 5% preseason discount

19. Rep incentive/goals Not just a retainer company – Cases – Impulse Up-sell display Rep sales contest: – Pre-book case order of $500 of new case business (either new dealer or $500+ increase for existing dealer = turbo charged commission of 20% – Order must be written separately for tracking purposes