1. Melbourne Climathon 2016 Getting Creative - Ideation & Brainstorming Rob Asselman - Digital Marketing Manager at The South Pole Group South Pole Group

2. Who we are We offer comprehensive sustainability solutions and services. We enable our customers to create value from sustainability-related activities. Our staff of 150 employees worldwide are passionate about fighting climate change. Page 2

3. Developing solutions worldwide Page 3

4. We are the experts in sustainability Page 4 Climate ChangeForest and Land useWater Sustainable Cities and Buildings Renewable Energy and Energy Efficiency

5. Our solutions Page 5

6. Selected clients Page 6

7. Page 7 Impact

8. ●Worked in innovative sustainability solutions and communications for 6 years ●An online tool with UEFA for fans to measure and offset emissions ●An website for the Australian Government used by farmers all over Australia to learn about how to reduce emissions through innovative farming techniques Who I am Page 8

9. Ideation THE TWO PHASES Page 9

10. Ideation and design thinking Page 10 OBSERVE & UNDERSTAND IDEATEPROTOTYPE EVALUATE & TEST “Genius is 1% inspiration, 99% perspiration" Thomas Edison

11. 1.Set a time limit 2.Keep groups to a manageable size 3.Remember the problem/challenge/opportunity 4.Give everyone an opportunity The loudest aren’t always the smartest! 5.Think critically but don’t criticize Brainstorming Page 11

12. Simple but powerful techniques FLOWCHARTS Page 12

13. Simple but powerful techniques STORYBOARDS Page 13

14. Simple but powerful techniques RICH PICTURES Page 14

15. ●Mock-ups or physical prototypes ●Acting it out ●Wireframes Simple but powerful techniques MORE Page 15

16. Project Management “Iron” Triangle Page 16 QUALITY COST SCOPE TIME

17. Thank you and good luck! Page 17