1. American Girl celebrates winner…Check out Little Bitty Bear…Read winners’ essays…Discover.. Home Celebration Day Contest Miracle Promo Pediatric Lounge See the magical experience we all had. American Girl revisits 25 th Anniversary Journey See the exciting things that happened on celebration day and listen to the speeches Meet our contest winners and read their stories Visit and enjoy our Pediatric Lounge Watch good things happen when you buy our Miracle Promo

2. American Girl Celebrates 25 th Anniversary American Girl hosted a gala celebrating a quarter century of enhancing young girls’ self-esteem and fostering healthy mother-daughter relationships Fri, Oct. 18, at 9 a.m. American Girl Retail Store 609 Fifth Avenue at 49th Street, New York, NY held the event. More than 5,000 participants participated throughout the day What: Speeches by President Obama and company vice-president Jean McKenzie Short-story contest Winning stories permanent display Winners invited to a free two-day, two-night stay in New York City Balloons Mini Bitty Bear Birthday with party accessorie s. When: Winners announced 10 a.m. Interview and photo opportunities the fun party goers had…Check out President Obama’s and Jean McKenzie’s speeches…Read Go Home See The Celebration Day Experience The Contest Meet The Miracle Promo Visit the Pediatric Lounge Guests enjoyed various events that highlighted American Girl’s spirit and all had a memorable time.

3. Christie Miller 3- to 6-year-old category winner Hearst, Texas Story features Julie doll Katie Jones 7- to 9-year-old category winner Berwick, Maine Story features Kirsten doll Stephanie Smith 10- to 12-year-old category winner Littletown, Colo. Story features Lanie doll American Girl Recaps Contest Winners’ Biographies The celebration included a contest for age groups 3-6, 7-9, and 10-12. The contest invited each winner to a free two-day, two-night stay in New York City. Winners also received free passes for themselves and all immediate family members to participate in the American Girl store activities. To enter the contest, children submitted an illustrated short story featuring an American Girl historical doll. winners bios…Learn more about winners…Explore their stories…Read reactions to contest… Home Celebration Day Contest Miracle Promo Pediatric Lounge

4. The company generously agreed to donate 50% of the proceeds from sales of the bear to CMN. Every purchase also gifted a sick child with his or her own Little Bitty Miracle Bear. American Girl and Children’s Miracle Network teamed up to raise money to give special children a gift. American Girl offered The Little Bitty Miracle Anniversary Edition Bear and accessories for just $9.99. The special anniversary promo ends Oct. 31, 2013, but American Girl maintains its partnership with CMN. The company makes other Little Bitty Bear products available and CMN receives the profits. Read Children’s Miracle stories…Hear how The Little Bitty Miracle Bear made a difference in… American Girl and Children’s Miracle work together Home Celebration Day Contest Miracle Promo Pediatric Lounge

5. Sick children’s lives..Learn about the new pediatric lounge possible with funds raised…Amer… $50,000 went directly toward building a pediatric play lounge in Penn State Hershey Children’s Hospital. The play lounge encourages family quality time together. It includes state-of-the-art features so families feel comfortable. Entertainment systems Kitchenette Child-friendly furniture All the American Girl dolls The Little Bitty Bear raised $3.5 million for CMN nationwide during the year. Come see the results! Continuing the “miracle” program allows five hospitals annually to receive $50,000 toward building and upgrading play lounges. American Girl employees continue the volunteer program beyond the anniversary year as well to demonstrate ongoing commitment to partnering with CMN The Little Bitty Bear Creates Miracles Home Celebration Day Contest Miracle Promo Pediatric Lounge