1. Do they really have power? WORDS

2. Words have meaning DenotationConnotation

3. Do they have power? YES NO

4. What is the most powerful word that you know? Write it on the index card and explain why it is powerful. If it is an expletive, use the *** to indicate that. Yes, I’m asking you to censor it. Welcome to public education. If you do NOT think there are ANY powerful words in our language, explain your reasoning for taking this position.

5. Who said it? “I have a dream…” “Mistakes were made…” “You can’t handle the truth!” “Show me the money!” “Fore score and seven years ago…” “We shall not fail…” “A rose by any other name…” “Ask not what your country…” “I’m going to make him an offer…” “The day the music died.” “Frankly my dear, I don’t give a damn.”

6. We remember these words… That’s an effect. What gives these words that power?

7. You Really Bought that? SloganCompany:Year? Melts in your mouth, not in your hand M&M1954 Just do itNike1988 Don’t leave home without itAMEX1975 Diamonds are foreverDe Beers1930s Think DifferentlyApple1997 Good to the last drop Maxwell House 1930 Breakfast of ChampionsWheaties1930 Gimme a break, gimme a break, break me off a piece of that KitKat bar Kit Kat1957

8. They’re grrrrreatFrosted Flakes1950 Rice A Roni the San Francisco treatRice A Roni1958 The best part of waking up is Folgers in your cup Folgers1960 Hey Mikey! He likes itLife Cereal1972 Nothing outlasts the Energizer. He keeps going and going and going… Energizer1980 Pardon me, but do you have any Grey Poupon Grey Poupon1980 I’ve fallen and I can’t get upLife Alert1987 Got MilkCalifornia Milk Co1993 Do the DewMt. Dew1993 Once you pop, you can’t stopPringles1990 Where’s the beef?Wendy’s1980

9. We remember these words… Sometimes we buy the products… That’s an effect. That’s an influence. What gives these words that power?

10. Do they have power? YES NO

11. W. Shakespeare JULIET: 'Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What's Montague? it is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What's in a name? that which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call'd, Retain that dear perfection which he owes Without that title. Romeo, doff thy name, And for that name which is no part of thee Take all myself. Words have power?

12. LM Montgomery “I read in a book once that a rose by any other name would smell as sweet, but I've never been able to believe it. I don't believe a rose WOULD be as nice if it was called a thistle or a skunk cabbage.” Words have power?

13. Words do/do not have power because… Reason 1 Example Reason 2 Example