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4. The Significance of Marketing Channels Types of Marketing Channels Selecting Marketing Channels Marketing Channels in Supply Chain Marketing Channels > Marketing Channels in Supply Chain Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing?campaign_content=book_5957_section_89&campaign_term=Marketing&utm_campaign=powerpoint&utm_mediu m=direct&utm_source=boundless

5. The channel is composed of different institutions that facilitate the transaction and the physical exchange. A channel performs three important functions: transactional, logistical, and facilitating. Service marketers also face the problem of delivering their product in the form and at the place and time their customer demands. The Significance of Marketing Channels Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/alternative-to-marketing-management-14th-philip-kotler-amp-kevin-keller-0273753363- 9780273753360/marketing-channels-15/marketing-channels-in-supply-chain-89/the-significance-of-marketing-channels-394- 7303?campaign_content=book_5957_section_89&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bou ndless Automatic Teller Machine (ATM) View on Boundless.com Marketing Channels > Marketing Channels in Supply Chain

6. Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. An intermediary (or go-between) is a third party that offers intermediation services between two trading parties. Dual distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers use more than one channel simultaneously to reach the end user. A reverse channel may go from consumer to intermediary to beneficiary. Types of Marketing Channels Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/alternative-to-marketing-management-14th-philip-kotler-amp-kevin-keller-0273753363- 9780273753360/marketing-channels-15/marketing-channels-in-supply-chain-89/types-of-marketing-channels-395- 4051?campaign_content=book_5957_section_89&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bou ndless Trash Recycling Containers View on Boundless.com Marketing Channels > Marketing Channels in Supply Chain

7. The four bases for channel alternatives are: Number of levels; Intensity at the various levels; Types of intermediaries at each level; and Application of selection criterion to channel alternatives. Intensity options include: Exclusive distribution (such as Ethan Allen and Drexel Heritage Furniture); Intensive distribution (such as candy); Selective distribution (such as Baskin-Robbins). The purpose of channel leadership is to coordinate the goals and efforts of channel institutions. Selecting Marketing Channels Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/alternative-to-marketing-management-14th-philip-kotler-amp-kevin-keller-0273753363- 9780273753360/marketing-channels-15/marketing-channels-in-supply-chain-89/selecting-marketing-channels-396- 4052?campaign_content=book_5957_section_89&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bou ndless View on Boundless.com Marketing Channels > Marketing Channels in Supply Chain

8. Free to share, print, make copies and changes. Get yours at www.boundless.com Appendix

9. Key terms intermediaries An intermediary is a third party that offers an intermediation service between two trading parties. marketing channel Sets of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider. marketing channels A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. reseller a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them wholesale The sale of products, often in large quantities, to retailers or other merchants. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels

10. Automatic Teller Machine (ATM) ATM machines are one of the ways banks have responded to channel issues. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "ING ATM automatic teller machine, Cashpoint, cash machine ABM automated banking machine | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/79818573@N04/8166579315/ View on Boundless.comCC BY http://www.flickr.com/photos/79818573@N04/8166579315/View on Boundless.com Marketing Channels

11. Trash Recycling Containers Recycling is an example of a reverse marketing channel. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "Colorful Recycling Containers for Trash | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/epsos/5693012875/ View on Boundless.comCC BYhttp://www.flickr.com/photos/epsos/5693012875/View on Boundless.com Marketing Channels

12. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels When the right products are most always found in places where the consumer expects to find them, this is called ________. A) routinization B) direct-to-user channel marketing C) information dissemination D) substitute channel marketing

13. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Marketing Channels When the right products are most always found in places where the consumer expects to find them, this is called ________. A) routinization B) direct-to-user channel marketing C) information dissemination D) substitute channel marketing

14. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels A farmer responsible for selling produce would be categorized as what type of institution and perform what type of function in a marketing channel? A) A producer performing a facilitating function. B) A middleman performing a transactional function. C) A middleman performing a facilitating function. D) A producer performing a transactional function.

15. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Marketing Channels A farmer responsible for selling produce would be categorized as what type of institution and perform what type of function in a marketing channel? A) A producer performing a facilitating function. B) A middleman performing a transactional function. C) A middleman performing a facilitating function. D) A producer performing a transactional function.

16. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ____. A) intermediaries B) channel of distribution C) members D) partners

17. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Saylor OER. "Business Administration « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Business/ CC BY 3.0http://www.saylor.org/majors/Business/ Marketing Channels The most efficient and effective manner in which to place a product into the hands of the customer is one way to define ____. A) intermediaries B) channel of distribution C) members D) partners

18. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels Which of the following is used when there are many small manufacturers and retailers, as well as an agent who is used to help coordinate a large supply of the product? A) Indirect channel marketing B) Direct selling C) Reverse channel marketing D) Dual distribution

19. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Marketing Channels Which of the following is used when there are many small manufacturers and retailers, as well as an agent who is used to help coordinate a large supply of the product? A) Indirect channel marketing B) Direct selling C) Reverse channel marketing D) Dual distribution

20. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts? A) indirect channel B) mono-channel marketing C) direct channel D) traditional marketing

21. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Saylor OER. "Business Administration « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Business/CC BY 3.0http://www.saylor.org/majors/Business/ Marketing Channels The shortest marketing channel consists of two parties, the producer and the consumer. This statement best describes which of the following concepts? A) indirect channel B) mono-channel marketing C) direct channel D) traditional marketing

22. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels Once a marketer has decided on the number of channels for a particular market, he or she must then A) evaluate these alternative channel structures with respect to certain criteria. B) evaluate the performance level of the channel members and marketing functions. C) determine the actual number of channel components involved at each level. D) determine if there is enough information about the distribution tasks intermediaries perform.

23. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Marketing Channels Once a marketer has decided on the number of channels for a particular market, he or she must then A) evaluate these alternative channel structures with respect to certain criteria. B) evaluate the performance level of the channel members and marketing functions. C) determine the actual number of channel components involved at each level. D) determine if there is enough information about the distribution tasks intermediaries perform.

24. Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels Which of the following types of products are more likely to have a shorter marketing channel? Choose one answer. A) Products with a longer shelf life B) Products which are fairly unbreakable C) Perishable products D) Products which are of little value

25. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Saylor OER. "Business Administration « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Business/CC BY 3.0http://www.saylor.org/majors/Business/ Marketing Channels Which of the following types of products are more likely to have a shorter marketing channel? Choose one answer. A) Products with a longer shelf life B) Products which are fairly unbreakable C) Perishable products D) Products which are of little value

26. Attribution Wikipedia. "marketing channels." CC BY-SA 3.0 http://en.wikipedia.org/wiki/marketing%252520channelsCC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%252520channels Wikipedia. "Multichannel marketing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Multichannel_marketingCC BY-SA 3.0http://en.wikipedia.org/wiki/Multichannel_marketing Wikipedia. "Direct selling." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Direct_sellingCC BY-SA 3.0http://en.wikipedia.org/wiki/Direct_selling Wikipedia. "Intermediary." CC BY-SA 3.0 http://en.wikipedia.org/wiki/IntermediaryCC BY-SA 3.0http://en.wikipedia.org/wiki/Intermediary Wikispaces. "MGMT3203 - Indirect Channel." CC BY-SA http://mgmt3203.wikispaces.com/Indirect+ChannelCC BY-SAhttp://mgmt3203.wikispaces.com/Indirect+Channel Wikispaces. "MGMT3203 - Dual Distribution." CC BY-SA http://mgmt3203.wikispaces.com/Dual+DistributionCC BY-SAhttp://mgmt3203.wikispaces.com/Dual+Distribution Wikispaces. "MRKT1199StudyGuide - CH 12 Marketing Channels." CC BY-SA http://mrkt1199studyguide.wikispaces.com/CH+12+Marketing+ChannelsCC BY-SA http://mrkt1199studyguide.wikispaces.com/CH+12+Marketing+Channels Wikipedia. "intermediaries." CC BY-SA 3.0 http://en.wikipedia.org/wiki/intermediariesCC BY-SA 3.0http://en.wikipedia.org/wiki/intermediaries Dropbox. CC BY http://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdfCC BYhttp://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdf Wikispaces. "MGMT3203 - Channel Strategy." CC BY-SA http://mgmt3203.wikispaces.com/Channel+StrategyCC BY-SAhttp://mgmt3203.wikispaces.com/Channel+Strategy Wikispaces. "MGMT3203 - Channel Design." CC BY-SA http://mgmt3203.wikispaces.com/Channel+DesignCC BY-SAhttp://mgmt3203.wikispaces.com/Channel+Design Wiktionary. "reseller." CC BY-SA 3.0 http://en.wiktionary.org/wiki/resellerCC BY-SA 3.0http://en.wiktionary.org/wiki/reseller Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/marketing-channelCC BY-SA 3.0http://www.boundless.com//marketing/definition/marketing-channel Garious. CC BY-SA http://garious.com/blog/2012/03/on-ramp-planning-your-marketing-channels/CC BY-SAhttp://garious.com/blog/2012/03/on-ramp-planning-your-marketing-channels/ Wikipedia. "Marketing channel." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Marketing_channelCC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_channel Wiktionary. "wholesale." CC BY-SA 3.0 http://en.wiktionary.org/wiki/wholesaleCC BY-SA 3.0http://en.wiktionary.org/wiki/wholesale Dropbox. CC BY http://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdfCC BYhttp://dl.dropbox.com/u/31779972/Introducing%2520Marketing.pdf Free to share, print, make copies and changes. Get yours at www.boundless.com Marketing Channels