1. THE STORY OF YOU. Marketing yourself

3. “What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation.” – Jessica Holbrook Hernandez http://www.careerealism.com/personal-branding-statement-steps/

4. “A brand is your vision of who you are and what you do for your audiences. It is a message that distinguishes you from your competition by expressing what makes you unique and memorable, so that your target audience connects with you emotionally and wants to work with you.” – Astrid Baumgardner http://www.astridbaumgardner.com/articles/10-articles/16-personal-branding-for-musicians-and-artists-using-your- unique-gifts-to-connect-with-your-audience.html

5. [Deloitte], which employs roughly 50,000 professional services workers, most of them accounting, auditing or tax professionals, says it receives about 500,000 applications a year. And only about 3.5 percent -- 17,000 -- are hired. That's an acceptance rate lower than Harvard's. Harvard http://www.aol.com/article/2012/12/17/deloitte-secrets-getting-job/20394292/?jwp=1

7. “If the audience doesn’t know where the character has been, they don’t care where they are going.” – Craig Valentine Chris Gay, Bridge Consulting

9. 65% of people agree the impression you make online is just as important as the one you make in person. https://blog.linkedin.com/2016/05/25/get-comfortable-with-being-uncomfortable-why-now-is-the-time-to

10. Play video

12. THE STORY OF THEM. Marketing your company

14. It’s the people.

15. Profiles Project Use our people in a video series for these key audiences: Job seeker: I want to work with that person. Media: I want to interview that person. Clients: I like working with that person. Potential clients: I want to work with that person. Current employees: I like working with that person.

16. Play video

17. No.

19. Profiles morphed into Career Journeys

20. Infographic and Tweets

21. Facebook promotion

22. The journey continues

23. Be honest with people. Show them you are passionate about what you do. Make ‘em laugh.