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“The Chamber is the ‘Voice of Business’ in Victoria.” Mission Promote and Protect our Members Through Diverse Partnerships Membership Organization Businesses invest in Victoria Chamber of Commerce to represent them and provide them a vehicle for having a “voice” in the community. And a cornerstone for progress and economic development.
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Membership Marketing Programs Ribbon Cuttings Web Presence Fun After Five Sponsorships Networking Opportunities Advertising opportunities Chamber newsletter Membership rewards package Community and Chamber event sponsorship Newcomer Packet sponsorship Promotional materials displayed in Chamber Foyer/Visitors Center Unlimited referrals by chamber staff, board members and members In addition In addition Affordable Television Advertising
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Why Cable? Cable is the only television medium that can target geographically! Your message can run in a specific geographic area that closely matches your trading area and without wasted exposures beyond your service market. Cable is the only television medium that can target geographically! Your message can run in a specific geographic area that closely matches your trading area and without wasted exposures beyond your service market. Cable allows you to target specific audiences. Multiple networks offer greater exposure to your customers and a wide variety of programming designed to best reach your target audience. Cable allows you to target specific audiences. Multiple networks offer greater exposure to your customers and a wide variety of programming designed to best reach your target audience. Cable subscribers have purchasing power! Cable subscribers have greater purchasing power than persons in non-cable homes. Cable subscribers also spend more on goods and services than individuals who are heavy radio listeners. Cable subscribers have purchasing power! Cable subscribers have greater purchasing power than persons in non-cable homes. Cable subscribers also spend more on goods and services than individuals who are heavy radio listeners. Cable networks can reach more adults than the top local radio stations, local broadcast stations and more adults than the daily or Sunday circulation of the local newspaper! Cable networks can reach more adults than the top local radio stations, local broadcast stations and more adults than the daily or Sunday circulation of the local newspaper! Television viewers are shifting to cable! Over the last ten years, broadcast affiliates have lost over 20 share points while cable has gained over 20! Television viewers are shifting to cable! Over the last ten years, broadcast affiliates have lost over 20 share points while cable has gained over 20! qCable offers television advertising that is affordable for all types and sizes of advertisers. Deliver your message to those who will buy your products or services without wasting dollars on those who won’t. Our wide variety of networks give us the ability to create custom promotions to generate additional exposure and greater consumer awareness of your business! Our wide variety of networks give us the ability to create custom promotions to generate additional exposure and greater consumer awareness of your business! Cable enhances your message with the most dynamic medium available - television - with the power of sight, sound, motion and emotion! Cable enhances your message with the most dynamic medium available - television - with the power of sight, sound, motion and emotion! It’s Smarter Advertising! Source: NHI Quarterly NTAR 1991-92 & 2001-02, Total Day
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Ad-Supported Cable TV Has the Largest Share of Viewing in TOTAL DAY (M-Su 7a-1a)! 1999200020012002 2003 Primetime Share of Total U.S. HH Viewing Ad-Supported Cable Trended Primetime Viewing Share Total TV Universe (Q399 – Q304) Source: Nielsen Media Research – National Peoplemeter Data – Q399 thru Q304 - Total TV Universe - HH Share, (M-Sun 8p-11p). NOTE: Data represents total viewing to these sources, regardless of the method of signal delivery. Some viewing from ADS may or may not be included. National Nielsen data with ADS extracted is not reported in the standard National Nielsen data. 2004 Cable TV Scorches Broadcast
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Ad-Supported Cable TV Has the Largest Share of Viewing in TOTAL DAY (M-Su 7a-1a)! Source: Nielsen National Peoplemeter Data – Q3 1999, 2000, 2001, 2002, 2003 & 2004 – M-Sun 7a-1a – Total TV Universe Broadcast Affiliates = ABC, CBS, NBC, FOX, WB, UPN & PAX NOTE: Data represents total viewing to these sources, regardless of the method of signal delivery. Some viewing from ADS may or may not be included. National Nielsen data with ADS extracted is not reported in the standard National Nielsen data. Ad-Supported Cable TV Share Soars Beyond the 50 Mark While Broadcast Share Sinks Like a Rock in Q3 Total Day! Cable TV Scorches Broadcast
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Q3 2005 Key Sports SportNetwork College Football TBS, ESPN, espn2 NFL ESPN, espn2 PGA: British Open & PGA Championship TNT MLB ESPN, espn2, TBS Tennis: US Open USA NASCAR TNT Tour De France OLN Home Run Derby ESPN WNBA ESPN & OXYGEN Last updated 4/4/05
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Something for Everyone
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Victoria Chamber of Commerce ADvantage Chamber of Commerce promotes Cox Media Advertising to members as an added membership benefit. Chamber members will have the opportunity to promote their business on Cable Television at a discounted rate. Chamber members agree to first advertising contract of at least 3 months. Discount will continue as long as service continues. Chamber tagged on each 30 second advertisement, i.e. “Cox Media is a member if the Victoria Chamber of Commerce.”
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Victoria Chamber of Commerce Chamber benefits because new membership benefit big value for members helps members promote themselves creates visibility
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