1. A CHANGING AND TURBULENT WORLD

2. Whom Am I? International hotelier & luxury business executive
24 years in hospitality industry
Worked in 7 countries
Worked on 3 continents
Opened and renovated 8 hotels

3. Traditional Hotels

4. When I started 20+ years ago, I had to use a TELEX to communicate overseas (Pre-FAX).

5. Till recently an in-room fax machine was a ‘required‘ luxury
>> Now (almost) obsolete

6. Now our guests are expecting:
Apple TV, NETFLIX, HDML Cables &
City-wide wifi routers

7. Further Developments

8. Interactive Displays
Source: nec.com

9. Source: Marriott

10. Disruption in Hotel & Hospitality Business

11. Source: Yahoo Finance /4Hoteliers.com
The world’s first community-driven hospitality company Launched: August 2008 / Valued at USD24 Billion (June 2015)
Starwood (1969) USD12.4 Billion
Marriott (1993) USD16.8 Billion
InterContinental Hotels Group (1777) USD7.7 Billion
From July 2014 to June 2015, the Airbnb community
contributed USD2 billion in total economic activity to the
Japanese economy alone in one year & supported 22K jobs
Airbnb listings in Japan have more than doubled annually
since 2010
Source: Yahoo Finance /4Hoteliers.com

12. How Online Reputation Affects Hotel Trading Performance.

13. GUEST INTERACTION THROUGH DIGITAL CHANNELS
Source: 4Hoteliers.com

14. Online Reputation Management
A major factor in the choosing of a hotel
Most travelers will use online sources to review hotels and other tourism operators during their decision making process
More…
Source: 4Hoteliers.com

15. 53% of Tripadvisor users say they won’t book a hotel if it has zero reviews.
Source: 4Hoteliers.com

16. Hotels ranked #1 on TripAdvisor book 11% more room nights than hotels ranked #2
Source: 4Hoteliers.com

17. Moving with the times 17 17

18. DigiJames is a Smart Hotel system that enables the guest to control their room or suite via a smart device. They can also access important information about the hotel and the surrounding areas via the App.
Travelers are increasingly used to be able to use technology in their hotels and Shangri-La wants to stay at the forefront.
DigiJames also allows the hotel better central control of the infrastructure in the rooms.

19. Personal Welcome message Branding
Guest can control Lights, TV, curtains and A/C
They can access hotel and tourist information
Intuitive Menu

20. May 15, 2015
Launched at Shangri-La’s Far Eastern Plaza Hotel Taipei, Sponsored by Microsoft

21. Moving forward…
This potentially opens up a whole new array of services:
guest can check-in themselves on the way from the airport
pre-order services such as laundry, spa and a dinner reservation
room service: ordering food
request butler services
and so forth..

22. Restaurant Wine Lists

23. Team Feedback Channels

24. Thank you / Any Questions?