1. 2016

2. The primary objective of AIM is to create focus for our electronic channel partners on select products from the DC organization through two synergistic efforts: 1.The delivery of marketing content to distributor corporate locations for branding and promotional efforts 2.The supply of dedicated sales tools to distributor branch locations for use with interested customers Phoenix Contact | Device Connectors | AIM 2016 2

3. 2016 Campaigns  Each campaign will include focus product families that have been selected to represent our broad connector offering  Focus products will be new items and high growth/potential products which offer a unique value proposition to the market place  New product releases over the course of the year may be added to the existing programs C AMPAIGNS Phoenix Contact | Device Connectors | AIM 2016 3

4. Implementation with Corporate Locations  Continue working with our partners to establish broad reaching marketing campaigns designed to inform customers of unique product solutions  Supply best in class product tutorials, informative videos, email campaign content, and other collateral C ORPORATE Advertising Campaign Images Microsite Content Newsletter Content Videos Giveaways C ORPORATE Phoenix Contact | Device Connectors | AIM 2016 4

5. Implementation with Branch Locations  Phoenix Contact sales engineers will deliver training, sample boxes, elevator speeches with value statements, presentations, and other materials to interested branch locations  Reach mutual census between distributor field sales and Phoenix Contact sales engineers on which customers should receive the materials  Deliver content to interested customers and practice good follow up F IELD L EVEL Videos Samples Giveaways Sales Tools Presentations Elevator Speech F IELD L EVEL Phoenix Contact | Device Connectors | AIM 2016 5

6. DC AIM Sales Tool Process 1. Phoenix Contact Electronic Sales Engineer receives pre-packaged DC AIM sales tools. 2. Channel Partners and ESE meet to identify opportunities to present sales tools to potential customers. 3.Channel Partners then make sales calls using the material to generate interest in the products included in the programs.

7.  Applications range from inside a cabinet to an IP67 environment  Any connector can be used to power but for perspective we consider “power” 16 A and up  Providing up to 200 A across a PCB Overview Product Features Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 7

8. Overview Featured Products Opportunities Competition Sales Tools High-performance PCB terminal blocks rated for high currents  Applications up to 200 A and 600 V UL  Large range of wire sizes can be terminated  Minimal assembly effort  Reduces manufacturing costs due to wave soldering Plug-in PCB terminal blocks designed for power electronics  Applications up to 115 A and 600 V UL  Versions include screw flanges, strain relief, and click-and-lock features  CP-PC coding profile protects against mismating MKDS/ MKDSP PC 5 PC35 Phoenix Contact | Device Connectors | AIM 2016 8

9. PCB terminal blocks with tool-free push-in connection  Fast spring-connection technology saves time during wire termination  Able to be color-coded, labeled, or printed to prevent wiring errors  Large range of wire sizes can be terminated Easy and secure wire connection directly onto the circuit board  No special tools are needed  Tape-and-reel packaging for automated assembly  Available in open or closed configuration and can be used multiple times SPT 35 PTSPL Overview Featured Products Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 9

10. Prevent mismating using these preassembled cordsets  S – Up to 12 A and 630 VAC  T – Up to 12 A and 60 VDC  Y – Combines 6 A power with CAT5 communication  IP65/IP67 protection High power in a common circular form factor  Quick connect with SPEEDCON technology  M17 up to 20 A/630 V  M23 up to 30 A/630 V M12 S, T, Y Code M17/M23 Overview Featured Products Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 10

11. Simplify your cabling by combining power, data, and signal in one connector  Available in plug connector, coupler, and panel mount versions  Up to 30 A and 600 VDC M23 Hybrid Overview Featured Products Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 11

12.  What’s the Difference? Technical Specs: PC 5PC 35MKDSP 50* SPT 35PTSPL Pitch (mm) 7.621517.515n/a Wire Range (AWG) 24-1020-216-1/014-212-10 Voltage (V) 600 Unrestricted Current (A) 4111516010130 Overview Featured Products Opportunities Competition Sales Tools *Many versions in series, check specifications Phoenix Contact | Device Connectors | AIM 2016 12

13.  What’s the Difference? Technical Specs: Overview Featured Products Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 13 M12M17M23M23 Hybrid Voltage (V)600 Current (A)162030 Pins (max)17 1913

14. Overview Featured Products Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 14 ProductWeb Code MKDS and MKDSP#0416, #0424, #0420 PC 5 and PC 35#0453 SPT 35#0421 PTSPL#0361 M12#0373, #0374, #0375, #0376 M17#0377, #0378, #0379 M23#0380, #0381, #0382  Web Codes

15. Overview Product Features Opportunities Competition Sales Tools  Any Application Requiring Power!  Drives  Power Supply Units  Frequency Inverters  Motor Connections  Machine Building Phoenix Contact | Device Connectors | AIM 2016 15

16. Overview Product Features Opportunities Competition Sales Tools Phoenix Contact | Device Connectors | AIM 2016 16 TE Connectivity Molex Weidmuller Amphenol ITT Cannon Harting

17. Overview Product Features Opportunities Competition Sales Tools M23 Hybrid Circular Connectors PC 35 Pluggable Connection Solutions for up to 115 Amps Phoenix Contact | Device Connectors | AIM 2016 17 52002141 52005146

18. Overview Product Features Opportunities Competition Sales Tools Literature: L002710 52007337 5149649 52003587 52007614 Phoenix Contact | Device Connectors | AIM 2016 18

19. Thank you! Any Questions? Phoenix Contact | Device Connectors | AIM 2016 19