1. In a good video, the pictures we see and the sounds we hear produce strong emotions.

2. See…Hear…Feel! Think in pictures, see in color, Make your story go. Show your facts with movement In your vid-e-o! Hear the voices, add the music, Listen to the show. Tell the facts with power In your aud-i-o. Make your viewers feel the facts, Put them in the know. Have the story grab them. They’ll stand and shout “Brav-o!”

3. Two Types of Videos  Fiction Videos  Non-Fiction Videos

4. Fiction Videos It is a made-up story about real or imaginary people & events.

5. Rules for Creating a Good Fiction Video:  The story/video must have a character we care about.  The story/video must have a setting that tells the viewer where & when the story is taking place.  The story/video must have a problem that the characters can solve.  The story/video must have a beginning, middle & end.

6. Examples of Fiction Video:  Adaptation  Experimental Video  Changing the film speed  Varying camera angles  Altering the music  Using unusual lighting  Using handheld camera

7. Ideas for Fiction Videos:  Music video  Game show using superheroes as contestants  Family video from dog’s POV  Comedy show with your friends as characters  An original mystery called “The Case of the Disappearing pencil”  A historical cooking show hosted by a national hero.

8. Non-Fiction Videos It tells a true story of real events or conveys information.

9. Rules for writing a good Non-Fiction Video:  PURPOSE – Decide what you want your audience to know about the subject  FACTS – It must answer the questions who, what, where, when, why & how  A non-fiction video must have a catchy LEAD, or HOOK at the beginning  A non-fiction video can try to change the viewer’s POV.  A non-fiction video can explain a complicated idea in a simple way.

10. Examples of Non-Fiction Video:  How-To-Do Video  Commercial  A Video Report  A Video Biography

11. Ideas for Non-Fiction Videos  A video yearbook of the class  A Travel video  A science video caring for an animal  A video report about the music of the E- Heads  A documentary  A PSA against video piracy

12. Non-Broadcast TV Although broadcast television is the most visible part of the television business, in terms of personnel, equipment and facilities, non-broadcast production is actually the largest segment of this field. Included in the category of non-broadcast television is institutional video, which includes corporate, educational, religious, medical, and governmental applications, and avocational television, which is associated with serious personal/professional applications.

13. Functions of Institutional Videos  A management-employee link  Instructional video  Public Relations  Marketing

14. Four Basic Presentation Formats  Lecture Format  Interview Format  Documentary Approach  Dramatic Format

15. Avocational Videos Avocational – relates to a serious hobby or past time – often vocation related.

16. Examples of Avocational Videos  An insurance agent videotapes the contents of insured homes for evidence in case of loss.  A psychiatrist uses a camcorder to treat anorexia. To help dispel the physical illusions they hold about themselves, he tries to get the patients to see themselves as others see them.  An animal rights group videotapes graphic evidence of the inhumane treatment of animals. The tape ends up in a network documentary.  A camp counselor videotapes the daily experiences of a group of scouts and sells the videotapes to parents.  After doing a creative job of videotaping his sister's wedding, a man starts his own business producing videotapes of weddings.

17. Examples of Avocational Videos  A law student earns tuition money by taking video depositions for law firms.  A young woman videotapes graduation ceremonies and sells copies to parents.  A college student videotapes segments from athletic events at area schools and sells them to local TV stations.  A husband and wife team travels the world with a camcorder and then sell their videos to video libraries to be used as stock footage.

18. More Personal Avacational Videos  A homeowner videotapes the contents and personal belongings in his home to have as a record, in case of fire, theft, or natural disaster.  A dying man records a complete will on videotape, talking personally to each person named.  A family member records the embarrassing and dangerous antics of another family member who is regularly under the influence of alcohol. Mortified at seeing it, the person seeks treatment.  By videotaping herself as if talking to a trusted friend, a young woman is able to more fully articulate fears and yearnings. When the tape is played back after a period of time, she is able to more objectively view her feelings and fears.

19. More Personal Avacational Videos  An organization puts together a videotape explaining the advantages of building a cultural arts center and presents it to the city council.  An animal lover videotapes inhumane conditions at a local animal shelter and shows the tape on a local cable channel. The public is outraged, and action is taken to correct the situation.  Parents interview students about gang-related fears and play the tape in front of the school board. The school board decides to take some action.