1. #pubcon @badams Google AMP Presented by: Barry Adams Polemic Digital

2. #pubcon @badams About Barry Adams Dutchman in Northern Ireland Founder of Polemic Digital Co-Chief Editor for StateofDigital.com Twitter ranter: @badams Lecturer & educator

3. #pubcon @badams What is AMP https://www.ampproject.org/

4. #pubcon @badams Accelerated Mobile Pages Alternative versions of your web pages –Built specifically for speed & mobile Mobile first –Mobile only! New standard –Severely restrictive All or nothing –It either validates or it doesn’t

5. #pubcon @badams

6. #pubcon @badams HTML AMP declaration

7. #pubcon @badams Integrated structured data

8. #pubcon @badams In-line CSS

9. #pubcon @badams AMP-specific JavaScript files

10. #pubcon @badams AMP-analytics

11. #pubcon @badams Key elements of AMP Uses standard HTML –Will render in most browsers Limited external dependencies –Inline CSS, limited async JS Integrated Structured Data

12. #pubcon @badams Caching & Pre-rendering Website A.. …. …. …... …. …. …... Website B.. …. …. …... …. …. …... Website C.. …. …. …... …. …. …... Google AMP Cache Pre-render Defeats Ad Blockers!

13. #pubcon @badams AMP in SERPs

14. #pubcon @badams “Expanded Exposure” expanded exposure “Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more. ” Source: https://webmasters.googleblog.com/2016/09/what-is-amp.html

15. #pubcon @badams Implementing AMP WordPress; –AMP & PageFrog plugins Other platforms: –Forthcoming plugins/extensions –Manual effort

16. #pubcon @badams AMP by Example https://ampbyexample.com/

17. #pubcon @badams

18. #pubcon @badams AMP Validator https://validator.ampproject.org/

19. #pubcon @badams AMP Validator Plugin

20. #pubcon @badams What works in AMP now: Analytics Ads (limited) Videos GIF & WebP animations Carousels Basic Forms Basic paywalls iframes Sidebar Notifications Live updates A/B Testing

21. #pubcon @badams What doesn’t work (yet) Full end-to-end ecommerce Most JS-based interactivity

22. #pubcon @badams Further Reading… https://www.ampproject.org/ https://twitter.com/amphtml https://ampbyexample.com/ https://github.com/ampproject/amphtml https://groups.google.com/forum/#!forum/amphtml-discuss https://stackoverflow.com/questions/tagged/amp-html

23. #pubcon @badams Thank You Follow me on Twitter: @badams Email me your questions: barry@polemicdigital.com