1. EXAMPLES OF TOPLINE TRENDS AND PROFILES
The first slides show trends in the total number of people playing poker over a three year period:-
Slides 2-3 Any Type of Poker
Slides 4-5 Online Poker for money
Slides 6-7 Online Poker for money “at least once a week”
Slides 8-9 Online Poker for money “almost every day”
On each slide the two percentage change columns compare:-
Firstly, May ’08 to the market’s low point in Jan ‘07
Secondly, May ’08 to the market’s high point in Sept ‘06
Prepared by Poker Players Research Ltd.

2. Playing Poker At All At Least Once A Month
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
41.8m
(+6.6%)
39.2m
39.7m
+5.3%
(+0.8%)
+0.6%
(+14.8%)
+11.8%
Prepared by Poker Players Research Ltd.

3. Playing Poker At All At Least Once A Month
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
(+6.6%)
41.8m
+5.3%
39.2m
39.7m
(n/c)
n/c
(+23.4%)
+19.4%
Prepared by Poker Players Research Ltd.

4. Playing Online Poker For Real Money At All
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
20.0m
(+12.4%)
+31.3%
17.8m
The large number of new players in the last year has produced substantial growth in the total number of online money players.
15.2m
(+8.5%)
57.2
+33.6%
Total number of players is up 31.3% on the market's low point in Jan 07 and up 12.4% on its high point in Sept 06 (just before U.S. legislation).
56.3
Most of these new players, however, are, so far, very light players (especially the new female players) with fewer playing every week and even fewer playing every day.
(+18.0%)
43.7
42.8
+29.3%
This means that in "volume" terms the market is still well down on its peak of Sept 06 (see subsequent charts) but the potential for volume growth over the next year looks strong.
Jan-07
May-08
Prepared by Poker Players Research Ltd.

5. Playing Online Poker For Real Money At All
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
20.0m
(+12.4%)
+31.3%
17.8m
15.2m
(+8.5%)
+27.2%
73.7
76.1
(+24.9%)
26.3
23.9
+44.8%
Jan-07
May-08
Prepared by Poker Players Research Ltd.

6. Playing Online Poker For Real Money At Least Once A Week
Playing Poker For Real Money “Almost Every Day”
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
9.8m
(-3%)
9.5m
+21%
7.9m
(-4%)
+32%
(-2%)
+9%
Prepared by Poker Players Research Ltd.

7. Playing Online Poker For Real Money At Least Once A Week
Total number of players - Trends
(’08 v ’06)
’08 v ‘07
9.8m
(-3%)
9.5m
+21%
7.9m
(-7%)
+14%
(+9%)
+44%
Prepared by Poker Players Research Ltd.

8. Playing Online Poker For Real Money “Almost Every Day”
Total number of players - Trends
4.6m
(’08 v ’06)
’08 v ‘07
(-15%)
3.9m
+18%
3.3m
(-17%)
+25%
(-13%)
+10%
Prepared by Poker Players Research Ltd.

9. Playing Poker For Real Money “Almost Every Day”
Total number of players - Trends
(’08 v ’06)
4.6m
’08 v ‘07
(-15%)
+18%
3.9m
3.3m
(-17%)
+14%
(-4%)
+32%
Prepared by Poker Players Research Ltd.

10. EXAMPLES OF DATA FROM 2007
The following slides are from the wave of research conducted in January 2007.
They provide a ‘static’ picture of the market at that time
Prepared by Poker Players Research Ltd.

11. Profile Of Players By Region
15.2m
(38.3%)
Number Of Players
39.7m
(100%)
U.S.
U.K.
Germany
Canada
France
Scandinavia
All Other Regions
Total Regular Poker Players
Online players For Real Money
Prepared by Poker Players Research Ltd.
Jan 2007

12. Percentage Of Population Playing Poker Regularly (At Least Once A Month)
10.1%
9.8%
6.8%
4.7%
3.9%
Total All Countries
Prepared by Poker Players Research Ltd.
Jan 2007

13. Percentage Of Population That Are Regular Poker Players (Playing At Least Once A Month) By Country
13.4%
10.1%
9.7%
9.1%
8.3%
7.7%
6.8%
6.9%
6.6%
5.1%
3.9%
3.5%
3.4%
3.2%
2.9%
2.7%
2.3%
2.2%
Total All Countries
Prepared by Poker Players Research Ltd.
Jan 2007

14. Number Of Regular Poker Players (Playing At Least Once A Month)
By Country
22.8m
3.2m
2.6m
2.3m
1.7m
1.1m
1.1m
1.1m
0.9m
0.9m
0.4m
0.3m
0.3m
0.3m
0.3m
0.2m
0.2m
Prepared by Poker Players Research Ltd.
Jan 2007

15. Profile Of Players By Gender Total Regular Poker Players
Number Of Players
39.7m
(100%)
15.2m
(38.3%)
Total Regular Poker Players
Online players For Real Money
Prepared by Poker Players Research Ltd.
Jan 2007

16. Profile Of Players By Age
39.7m
(100%)
15.2m
(38.3%)
Number Of Players
Total Regular Poker Players
Online players For Real Money
Prepared by Poker Players Research Ltd.
Jan 2007

17. Percentage Of Regular Poker Players Who Play Each Activity
Total All Regions (Overall Penetration Of Regular Poker Players = 6.8%)
38.3%
35.3%
33.5%
22.5%
15.8%
5.7%
2.9%
Prepared by Poker Players Research Ltd.
Jan 2007

18. Percentage Of Regular Poker Players Who Play Each Activity
U.S. (Overall Penetration Of Regular Poker Players = 10.1%)
41.3%
40.8%
37.5%
20.1%
15.3%
5.6%
3.7%
Prepared by Poker Players Research Ltd.
Jan 2007

19. Percentage Of Regular Poker Players Who Play Each Activity
All Non U.S. Regions (Overall Penetration Of Regular Poker Players = 4.7%)
39.5%
27.4%
25.5%
23.4%
16.4%
5.9%
1.6%
Prepared by Poker Players Research Ltd.
Jan 2007

20. Have you played poker in any casino card room in the last year?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3536
Region
Total
Prepared by Poker Players Research Ltd.
Jan 2007

21. When you travel to a destination to play poker, how important is the card room to your choice of where to stay?
Base : All respondents who play poker in casino card rooms
Number of Unweighted Respondents in the chart = 3536
Region
Total
Prepared by Poker Players Research Ltd.
Jan 2007

22. Profile Of Online Play Of Regular Poker Players (Defined As Playing At Least Once A Month)
Number Of Players
39.7m
22.8m
16.8m
Total
U.S.
Non U.S.
Prepared by Poker Players Research Ltd.
Jan 2007

23. Percentage Of Regular Players Who Say They Are Certain Or Likely To Start Playing Online For Real money Within The Next Six Months
Number Of Players
39.7m
22.8m
3.2m
2.6m
2.3m
1.7m
1.9m
5.2m
All Other Regions
Total
U.S.
U.K.
Germany
Canada
France
Scandinavia
Prepared by Poker Players Research Ltd.
Jan 2007

24. Do you play on only one site or do you play regularly on more than one site?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Sex
Age
Play regularly on more than one site
Play mainly on one site but sometimes on another
Only play on one site
Prepared by Poker Players Research Ltd.
Jan 2007

25. How many different sites do you play on regularly?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Sex
Age
More than four
Three
Two
Play on only one site
Prepared by Poker Players Research Ltd.
Jan 2007

26. Which would be the single biggest thing that could tempt you away to make another site your main site?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Region
Total US
Canada UK
France
Germany
Scandinavia
Other
If I found a place where it was easier to win
If they offered better bonuses
If they offered more free rolls
If they offered an easier way to make deposits / withdrawals
If they had a lower rake
If they could make sure I never got disconnected
Other
Nothing
Prepared by Poker Players Research Ltd.
Jan 2007

27. When you play online poker for real money, how long on average do you play for each time?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Sex
Age
More than 4 hours
4 hours
3 hours
2 hours
1 hour
Less than an hour
Prepared by Poker Players Research Ltd.
Jan 2007

28. Which type of game do you play the most often?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Region
Total US
Canada UK
France
Germany
Scandinavia
Other
Sit & Go Tournaments
Limit Cash Games
No Limit Cash Games
Multi Table Tournaments
Freeroll Tournaments
Pot Limit Cash Games
Other
Prepared by Poker Players Research Ltd.
Jan 2007

29. Agreement with I prefer ‘Real World Poker’ but Online Poker is more convenient / always available?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Sex
Age
Agree Strongly
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Prepared by Poker Players Research Ltd.
Jan 2007

30. Effect Of U. S. Legislation On U. S
Effect Of U.S. Legislation On U.S. Online Real Money Players As Of End Of January 2007
Base : All Respondents playing online poker for real money living in the U.S.
Total number of Unweighted Respondents in the chart = 1711
34%
22%
16%
15%
12%
11%
11%
10% 5% 5%
Has Had No Effect
Have Stopped Playing Completely
Stopped For The Moment But Will Find A Way
Has Made Me Switch Sites
Has Made Me Change Deposit / Withdrawal Methods
Has Made Me Play Less
Might Make Me Switch Sites
Might Make Me Play Less
Might Make Me Change Deposit / Withdrawal Methods
Might Make Me Stop Altogether
Prepared by Poker Players Research Ltd.
Jan 2007

31. What Effect Had The U.S. Legislation Had On Players In All Other Regions Outside U.S. as of January 2007?
Base : All Respondents playing online poker for real money living outside the U.S.
Total number of Unweighted Respondents in the chart = 1579
Has Made Me Play Less
(Because The Games Aren’t As Good)
Has Made Me Change Sites
(Because Old Site Not So Good
Without U.S. Players)
No Effect Yet But Might
Make Me Change Sites Soon
No Effect / Not Aware
All Non U.S. Regions
Prepared by Poker Players Research Ltd.
Jan 2007

32. How often do you also bet online with real money on these activities?
Base : All Respondents playing online poker for real money
Number of Unweighted Respondents in the chart = 3290
Most weeks / Most days
Sometimes
Rarely
Never
Prepared by Poker Players Research Ltd.
Jan 2007

33. This presentation is just a snapshot of the information that is available.
Extensive further detail can be provided in both tabular and charted form.
Research for each wave is conducted on a representative sample of 10,000 regular poker players.
Prepared by Poker Players Research Ltd.