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Published byJanel Lang Modified over 8 years ago
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Personal Interviewing Personal in-home interview Mall intercept interviews Computer-assisted personal interviews
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Personal In-Home Interviews Respondents are interviewed face-to-face Interviewer task is to contact the respondent, ask questions, and record the response
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Mall Intercept Interviews Respondents are interviewed face-to-face Interviewer task is to intercept the respondent while shopping, ask questions, and record the response Mall intercept interviews are more efficient than personal in-home interviews
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Computer-Assisted Personal Interviewing (CAPI) The respondent sits in front of the computer terminal Answers a series of questions on the computer screen using a keyboard or a mouse An interviewer is present to guide and assist the respondent during the interview Various software packages are available for designing computer-based questionnaires Pocket PC Survey, Opinio 5.1 and EasyQD are some examples of application software used for questionnaire designing CAPI is used to collect data at shopping malls, conferences and trade shows
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Mail Interviews Traditional Mail Mail Panel
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Mail Methods In traditional mail interviews, questionnaires are mailed to preselected potential respondents A typical mail interview package consists of the outgoing envelope, cover letter, questionnaire, return envelope, and stimuli (display cards, etc.) Initial task is to obtain a valid mailing list. Lists can be compiled from telephone directories, alumni databases, membership rosters, etc.
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Electronic Methods E-mail Interviews Internet Interviews
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E-mail Interviews Much like a traditional mail interview The questions are either written within the body of the e-mail message or may be attached in form of a text file E-mailed questionnaire is as good as a manually administered questionnaire The received questionnaires need to be manually tabulated, coded, and entered for analysis Legitimacy of the respondent is difficult to ascertain, as anyone having access to an email address can respond
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