1. Webinar Cloud Management For Cloud Admins – Take Control Of Cloud Dave Bartoletti, Senior Analyst July 16, 2013. Call in at 12:55 p.m. Eastern time

2. © 2013 Forrester Research, Inc. Reproduction Prohibited2 Introduction Dave Bartoletti, Senior Analyst Coverage: virtualization platforms, virtualization management, cloud transition, cloud management, cloud cost management, cloud application performance management, data center infrastructure

3. © 2013 Forrester Research, Inc. Reproduction Prohibited3 Agenda › The state of cloud in 2013: Hybrid is here › What developers want from cloud › The I&O opportunity: Manage the disruption › Cloud management skills to master › Recommendations

4. © 2013 Forrester Research, Inc. Reproduction Prohibited4 The state of cloud in 2013 Spending is up, and hybrid is here.

5. © 2013 Forrester Research, Inc. Reproduction Prohibited5 “What are your firm’s plans to adopt the following as-a-service technologies?” By the end of 2013, about 40% of all companies will be using IaaS (50% by 2014!). SaaS IaaS PaaS 59% of workloads virtualized 78% of workloads virtualized Base: 2,200 to 2,444 IT software decision-makers; Source: Forrsights Software Survey, Q4 2012 Enterprise cloud adoption continues apace

6. © 2013 Forrester Research, Inc. Reproduction Prohibited6 Source: February 21, 2013, “The Rise Of The New Cloud Admin” Forrester report

7. © 2013 Forrester Research, Inc. Reproduction Prohibited7 Base: 1,281 North American and European business decision-makers (percentages may not total 100 because of rounding); Source: Forrsights Hardware Survey, Q3 2012 The business is ahead of IT in public cloud use “What are your firm’s plans to adopt the following forms of cloud computing infrastructure-as-a-service (IaaS)?” (Public cloud [pay-per-use hosting of virtual servers at a service provider, with shared physical services]) (Hosted private cloud [IaaS on dedicated physical infrastructure at a service provider]) IT decision- makers Biz decision- makers

8. © 2013 Forrester Research, Inc. Reproduction Prohibited8 Cloud computing: The bottom line in 2013 › Developer use becoming more sophisticated Not just for development & test anymore › Driven by the business, not IT › Emerging trends: Private cloud gaining traction (46% planning in 2013) Hybrid is here

9. © 2013 Forrester Research, Inc. Reproduction Prohibited9 What developers want from cloud The rise of the new cloud admin

10. © 2013 Forrester Research, Inc. Reproduction Prohibited10 › Give them what they want: True self-service and autonomy. On-demand access, meaning 15 minutes or less. Populated VMs, not raw VMs — immediately usable. Deployment tools that makes their lives easier. Access to public and private pools. › Make their lives easier: Maintain the enterprise cloud service catalog. Take over public cloud cost management. Assist them in adhering to corporate policy on compliance. Offer cloud management that adds value to their jobs. What it takes to succeed with developers BE THEIR CLOUD MANAGER: HIDE COMPLEXITY AND MANAGE THEIR SLAS

11. © 2013 Forrester Research, Inc. Reproduction Prohibited11 Source: February 21, 2013, “The Rise Of The New Cloud Admin” Forrester report The rise of the new cloud admin

12. © 2013 Forrester Research, Inc. Reproduction Prohibited12 The I&O opportunity Manage the disruption.

13. © 2013 Forrester Research, Inc. Reproduction Prohibited13 The opportunity for IT: Manage the hybrid data center PhysicalVirtual Internal cloud Special-purpose highly managed clouds Common Transient Metered Custom Fixed Owned Public cloud Virtual hosting Traditional outsourcing Common Transient Metered Custom Fixed Owned CapexOpex Flexible opex General-purpose low-touch commodity clouds Hybrid

14. © 2013 Forrester Research, Inc. Reproduction Prohibited14 “We have no formal [cloud] strategy/approach” “We are executing on a formal [cloud] migration plan” ∆60% ∆100% “How would you describe your approach to using public cloud services, today and in 12 months?” Base: 1,058 IT services decision-makers; Source: Forrsights Services Survey, Q2 2012 I&O is beginning to take control of cloud strategy

15. © 2013 Forrester Research, Inc. Reproduction Prohibited15 IT looks to cloud for flexible capacity on demand over cost savings “How important were the following in your firm’s decision to adopt public/hosted private/internal private cloud computing IaaS?” Base: 799 North American and European IT decision-makers at enterprises that have implemented or have plans to implement IaaS; Source: Forrsights Hardware Survey, Q3 2012

16. © 2013 Forrester Research, Inc. Reproduction Prohibited16 Source: February 21, 2013, “The Rise Of The New Cloud Admin” Forrester report I&O looks up at cloud; developers look down into it INFRA LIFE CYCLE APP LIFE CYCLE DEVOPS MEETS INFRA OPS

17. © 2013 Forrester Research, Inc. Reproduction Prohibited17 Cloud managers accelerate the cloud application life cycle › Help determine which apps are right for cloud. › Decide which cloud is best for which app. › Automate deployment to the best cloud provider. › Identify the success metrics and instrumentation required. › Monitor and optimize utilization, performance, and availability. › Track and manage vendor relationships and ongoing costs. › Report back to the business. DesignSelectDeployManageOptimize

18. © 2013 Forrester Research, Inc. Reproduction Prohibited18 Cloud vendor responsibilities Cloud manager responsibilities Understand cloud management’s “uneven handshake” › Physical support infrastructure (facilities, racks, power, cabling) › Abstracted services (load balancers, hypervisor, firewall, DB) › Physical and virtual infrastructure security and availability (servers, storage, network bandwidth) › Basic monitoring › Your application › Architectural views (e.g., scalability, availability, recovery, data quality, and security) › Governance (who has authority/responsibility to make changes and how) › Life-cycle management (birth, growth, failure, and recovery) › Enterprise integration (identity management, access control, etc.) › Testing, monitoring, diagnosis, and verification › Service catalog (categories, capabilities, configurations, and dependencies)

19. © 2013 Forrester Research, Inc. Reproduction Prohibited19 Cloud management skills to master Deliver the cloud that the business wants.

20. © 2013 Forrester Research, Inc. Reproduction Prohibited20 Essential cloud management building blocks Automation and integration framework Cloud application services: design, selection, best-fit analysis Cloud application services: design, selection, best-fit analysis CLOUD DELIVERY: service catalog management, provisioning, workload onboarding CLOUD DELIVERY: service catalog management, provisioning, workload onboarding Off-premises cloud providers On-premises cloud platforms CLOUD OPERATIONS: app and infra monitoring, performance management, scalability, and availability CLOUD OPERATIONS: app and infra monitoring, performance management, scalability, and availability CLOUD GOVERNANCE: security/access controls, cost optimization, risk management CLOUD GOVERNANCE: security/access controls, cost optimization, risk management CIO value IT value Business value

21. © 2013 Forrester Research, Inc. Reproduction Prohibited21 Cloud service delivery connects users with clouds › Connect users to available cloud services. › Manage the hybrid cloud service catalog. › Image templates and application blueprints › Automated deployment tools › Onboarding processes Automation and integration framework CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration Off-premises cloud providers On-premises cloud platforms API

22. © 2013 Forrester Research, Inc. Reproduction Prohibited22 Cloud operations optimize application experiences Automation and integration framework CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration Off-premises cloud providers On-premises cloud platforms API › Application monitoring › Infrastructure monitoring › Automated scaling and failover › Service-level management CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management API

23. © 2013 Forrester Research, Inc. Reproduction Prohibited23 Cloud governance guides proper cloud usage Automation and integration framework CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration Off-premises cloud providers On-premises cloud platforms API CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management API › Who has access and what they can do in each cloud › Enforce compliance constraints. › Optimize ongoing costs. CLOUD GOVERNANCE Security and access controls Cost management and optimization Policy-based orchestration/integration CLOUD GOVERNANCE Security and access controls Cost management and optimization Policy-based orchestration/integration

24. Integrate with infrastructure and developer operations Automation and integration framework Cloud application services: design, selection, best-fit analysis CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration CLOUD DELIVERY Service catalog management Deployment and provisioning Onboarding, migration API Off-premises cloud providers On-premises Cloud platforms API CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management CLOUD OPERATIONS Application and infrastructure monitoring Performance management Scaling and availability management CLOUD GOVERNANCE Security and access controls Cost management and optimization Policy-based orchestration/integration CLOUD GOVERNANCE Security and access controls Cost management and optimization Policy-based orchestration/integration API Enterprise management systems Reporting Financial management Enterprise management systems Reporting Financial management INFRA OPS Software delivery life- cycle tool chains Application performance management Software delivery life- cycle tool chains Application performance management DEV OPS

25. © 2013 Forrester Research, Inc. Reproduction Prohibited25 Recommendations Manage the disruption or be disrupted.

26. © 2013 Forrester Research, Inc. Reproduction Prohibited26 Build your cloud management practice › Find out what is keeping developers from coding › Catalog your existing cloud services › Add cloud management capabilities in increments › Recognize that vendor solutions are a work in progress › Accept that your hybrid future is already here

27. © 2013 Forrester Research, Inc. Reproduction Prohibited27 Selected Forrester research › “Cloud Management In A Hybrid Cloud World” upcoming Forrester report › May 1, 2013, “The Hybrid 2 Integration Challenge” › February 21, 2013, “The Rise Of The New Cloud Admin” › November 19, 2012, “Cloud Keys An Era Of New IT Responsiveness And Efficiency”

28. Thank you Dave Bartoletti dbartoletti@forrester.com Twitter: @DaveBartoletti