1. CAUSE EFFECT DIAGRAM BY: PRANJAL PARIHAR ANUKRITI SINGH VIVEK MAHESHWARY INDIAN INSTITUTE OF FOREIGN TRADE (IIFT)

2. AGENDA: Introduction to Cause effect Cause effect diagram for selected subject using why why why logic Identification of three root causes Recommend solutions to overcome root causes Lessons learned

3. INTRODUCTION TO CAUSE EFFECT DIAGRAM Also called as Fishbone ( Ishikawa ) Diagram It identifies many possible causes for an effect or problem It can be used to structure a brainstorming session It immediately sorts ideas into useful categories Methodology followed : 1) Define the problem and effect 2) Identify the main categories that determine the possible causes 3) Create sub branches of the categories that represent potential causes 4) Spend time investigating each potential cause

4. WHY USE IT FOR LOW/HIGH BRAND PERCEPTION OF COLLEGE? Categorize many potential causes of a problem or issue in an orderly way It helps to analyze what is really happening in a process It can help the decision makers to identify the main factors driving their brand perception and help them to work upon it Can be used by the media team at the college for devising fruitful brand communication strategy

5. The chart looks like a fish structure and hence it’s known as Fishbone

6. Low/High Brand Perception of College Brand Image of college Poor/Good Step 1: Define the Problem and Effect

7. Low/High Brand Perception of College PeopleProcess Physical Evidence Step 2: Identify the main categories Brand Image of college Poor/Good

8. Low/High Brand Perception of College PeopleProcess Physical Evidence Few distinguished alumni No Accre- ditation No hostels Step 3: Identify factors or causes Brand Image of college Poor/Good

9. Poor Brand Image in the market Low Brand Perception of a College People Process Physical Evidence No Distinguish Alumni Poor placements Poor education provided Poor entrance process Lack of properAccreditation Admission through Donations Poor Infrastructure Lack of Funding Lack of dedicationfrom administration Price (Fees) Product Place

10. Good Brand Image in the market High Brand Perception of a College People Process Physical Evidence Distinguish Alumni Good placements Good education provided Good entrance process proper Accreditation Admission process legitimate Good Infrastructure Good amount of Funding Dedication fromadministration Place Price Product

11. SOLUTION TO OVERCOME ROOT CAUSES Hiring of good faculties to impart good level of teaching Learning should be promoted in the classroom and not cramming up Development of interpersonal as well intrapersonal skills of students should be focused upon Hiring of a good placement agency to help in good placements Entrance process should be legitimate People with good scores and matching the criteria, should only be admitted Fees should be charged in accordance to the facilities being provided Proper maintenance of infrastructure as well as improvement of the same should be focused upon Proper marketing campaigns to address the target audience should be channeled

12. LESSONS LEARNED How to perform Root Cause Analysis using Fish Bone Diagram The importance of brand perception of a college How to construct a Cause and Effect diagram What all goes into identifying causes and what effects it has on larger scheme of things A well-defined entrance process along with good infrastructure can improve an institution’s brand perception Word-of-mouth publicity can change people’s perception leading to better branding

13. THANK YOU