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Created by BM|DESIGN|ER Smart Street Lighting Customer Segment 1 Customer Segment 2 Customer Segment 3 High Cost.

Published byJody Barrett Modified over 8 years ago

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Presentation on theme: "Created by BM|DESIGN|ER Smart Street Lighting Customer Segment 1 Customer Segment 2 Customer Segment 3 High Cost."— Presentation transcript:

1 Created by BM|DESIGN|ER Smart Street Lighting Customer Segment 1 Customer Segment 2 Customer Segment 3 High Cost

2 Created by BM|DESIGN|ER PARTNERS Echelon Corporation Sierra Wireless VALUE PROPOSITION Smart Outdoor Lighting Reduced Operational Cost & New Source of Revenue Online Billing Infrastructure CUSTOMERS Urban Local Bodies (Municipalities) Maintenance Companies Electricity Board KEY ACTIVITIES Paltform Development & Maintenance Marketing in Public Sector Manufacturing RELATIONSHIPS FREE Maintenance FREE Value Propositions KEY RESOURCES Design Engineers Government Bureaucrats SmartCity Platform DISTRIBUTION & ACQUISITION CHANNELS Government Bureaucrats Government Tenders SmartCity Platform COST STRUCTURE People Marketing & Promotions Manufacturing Maintenance Outsourcing REVENUE STREAMS / PRICING Hardware Sales Pricing in INR 1.2 to 1.8 lack range FREE SmartCity Services

3 Created by BM|DESIGN|ER PARTNERS Echelon Corporation Sierra Wireless VALUE PROPOSITION Smart Outdoor Lighting CUSTOMERS Urban Local Bodies (Municipalities) KEY ACTIVITIES Paltform Development & Maintenance Marketing in Public Sector Manufacturing RELATIONSHIPS FREE Maintenance FREE Value Propositions KEY RESOURCES Design Engineers Government Bureaucrats DISTRIBUTION & ACQUISITION CHANNELS Government Bureaucrats Government Tenders SmartCity Platform COST STRUCTURE People Marketing & Promotions Manufacturing REVENUE STREAMS / PRICING Hardware Sales Pricing in INR 1.2 to 1.8 lack range

4 Created by BM|DESIGN|ER PARTNERS Echelon Corporation Sierra Wireless VALUE PROPOSITION Reduced Operational Cost & New Source of Revenue CUSTOMERS Maintenance Companies KEY ACTIVITIES Paltform Development & Maintenance RELATIONSHIPS FREE Maintenance FREE Value Propositions KEY RESOURCES Design Engineers SmartCity Platform DISTRIBUTION & ACQUISITION CHANNELS SmartCity Platform COST STRUCTURE People Maintenance Outsourcing REVENUE STREAMS / PRICING FREE SmartCity Services

5 Created by BM|DESIGN|ER PARTNERS Echelon Corporation Sierra Wireless VALUE PROPOSITION Online Billing Infrastructure CUSTOMERS Electricity Board KEY ACTIVITIES Paltform Development & Maintenance RELATIONSHIPS FREE Value Propositions KEY RESOURCES Design Engineers SmartCity Platform DISTRIBUTION & ACQUISITION CHANNELS SmartCity Platform COST STRUCTURE People REVENUE STREAMS / PRICING FREE SmartCity Services

6 Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES Marketing in Public Sector Manufacturing RELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Marketing & Promotions Manufacturing REVENUE STREAMS / PRICING Hardware Sales

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