1. 1 Business Group members: Ms. Chia-Yi Lin(Carol) Ms. Li-Yun Jan(Lily) Ms. Ruei-Fen Chang Ms.Yun-Shing Gun(Grace )

2. 2 Commerce “Commerce” means “provide goods and services that required by customers”. It can tracing back to barter exchange behavior in primitive society, based on the value of comparative advantage.

3. 3 Private Consumption(in 2015) About 8.7 trillion NT Dollar Composition of Retail Business

4. 4 Government Procurement

5. 5 Government Procurement-1 To has fair and open procurement procedures, promote the efficiency and effectiveness of government procurement operation, and ensure the quality of Procurement, Taiwan Government established Government Procurement Act on May 27, 1998. Procurement conducted by any government agency, public school or government-owned enterprise shall be governed by the Act.

6. 6 Government Procurement-2 The Act specifies (1) Invitation to Tender (2)Award of Contracts (3)Administration of Contract Performance (4)Dispute Settlement (5)Penal Provisions ect. On July 15, 2009, Taiwan became a party to the WTO/GPA. It means that Government Procurement covered by the GPA shall be open to the GPA members.

7. 7 Government Procurement-3 According to the statistics of Year 2014, the number of tenders covered by the GPA which have been awarded was 2,555, and the awarded price was approximately USD 7.3 billion. Among them, The number and amount awarded to the foreign suppliers is 522(ratio: 21.6%) and USD 2 billion (ratio: 26.77%). It indicates that our government procurement market has been highly open to foreign suppliers.

8. 8 Government Procurement-4 The tender covered by the GPA will have a summary tender notice in English, including procurement entity name, address, subject of tender, deadline for submission of tender ect. The tender notices of government procurement are published on Government Procurement Information System, website ： http://web.pcc.gov.tw.

9. 9 Government Procurement-5 Which tenders are covered by the GPA? → Thresholds in Annexes 1, 2 and 3 of Appendix 1 of the Government Procurement Agreement. How to become a successful bidder? Understand well Taiwan’s culture in the procurement field and the Government Procurement Act.

10. 10 Famous Companies in Taiwan

11. 11 Taiwan Semiconductor Manufacturing Company Limited (TSMC)  Founded in Taiwan in 1987  The world's first dedicated semiconductor foundry  Has long been the leading company in its field  Founder: Morris ChangMorris Chang  Headquartered in the Hsinchu Science Park, Taiwan  Served about 470 customers and manufactured more than 8,900 products for various applications covering a variety of computer, communications and consumer electronics market segments  2015 total sales revenue reached a new high at US$26.61 billion.  Account management and engineering service offices in China, Europe, India, Japan, North America, and, South Korea.

12. 12 Giant Manufacturing Company Limited  Established in 1972 in Taichung  Goal: Create a better cycling experience for people around the world  The founders of Giant were craftsmen and engineers. Making cycling more enjoyable and accessible to people around the world Setting out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration  Producing high-quality bikes at an affordable price  Has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear  With more than 12,000 retail partners worldwide  Aim at riders from casual to competitive

13. 13 New Business Model: Electronic Commerce

14. 14 Taiwan eCommerce Environment Convenient logistics 24 hrs. Over 10,000 convenience stores, the highest density in the world. Over 70% use online credit card （ Over 55.5 million bankcards in use) Over 40,000 small and medium businesses running online stores on the internet. PChome Online initiated 24-hour speedy delivery, on-time rate 99.68% Online credit card use Online banking payments Payment at convenience stores Various Payment Methods Efficient Logistic System EC Features

15. 15 Main eCommerce Business Models B2B2C B2C O2O C2C 4 Main Business Models Payment ServicesDistribution Services

16. SuppliersConsumers Payment and Logistics E-marketplace Price/ bidding SOLOMO Entertainment Customer service Support Service marketing service Logistic Service Shopping Guide Service Social/ Info sharing Service Payment Service 台灣 CRM

17. 17 Thank you for your attention