1. Data 101: Telling Our Story by the Numbers Greg Crawford, BA Director, Vital Statistics Data Analysis Public Health Informatics Bureau of Epidemiology and Public Health Informatics Kansas Department of Health and Environment June 18, 2013 1:00 PM

2. Our Mission: To protect and improve the health and environment of all Kansans. Objectives You will be able to re-use the tools learned in MLC-3, CHA, & CHIP You will be able to apply techniques for good story telling and information presentation You will be able to identify the domain areas crucial to communications process

3. Our Mission: To protect and improve the health and environment of all Kansans. Essential Services Functions Domains 3, 4, & 5 Inform, educate, and empower people about health issues Inform, educate, and empower people about health issues Mobilize community partnerships to identify and solve health problems Mobilize community partnerships to identify and solve health problems Develop policies and plans that support individual and community health efforts Develop policies and plans that support individual and community health efforts

4. Our Mission: To protect and improve the health and environment of all Kansans. Lessons Learned – San Diego Planning: Create PH Accreditation champions across HHSA to support accreditation as an agency wide effort Ensure all sectors are engaged Beta Test: Governance Need communication strategy in place to engage employees and community Building teams based on strength-based management

5. Our Mission: To protect and improve the health and environment of all Kansans.

6. CHA-CHIP to Communication

7. Our Mission: To protect and improve the health and environment of all Kansans. Foundation Already Exists  CHA → CHIP → Accreditation = Audience  Partners → Champions → Re-engage  Review Improvement and Strategic Plans  Identify elements that absorb the public  Develop communications plan  Identify key communication target(s)  Identify the key data  Implement communications plan  Develop a story  Write the story  Tell the story

8. Our Mission: To protect and improve the health and environment of all Kansans. Communications Campaign  Assess why  Identify message(s)  Coordinate with agency communications  Identify the tools to be used  Assemble your team  Calendar your messages  Monitor the progress & Evaluate

9. Our Mission: To protect and improve the health and environment of all Kansans. Make the PDSA cycle work for you Tie back to the CHA/CHIP “process” Incorporate the Rapid Cycle improvement Don’t over extend Be ready to re-assess the best story.

10. Our Mission: To protect and improve the health and environment of all Kansans. But What About the Numbers? Keep it simple Be prepared to go into explanations Save complex discussions for special sessions Focus on one item at time Make your data visual Sub-points should be talking points not clutter

11. Our Mission: To protect and improve the health and environment of all Kansans. Presentation Methods Paragraph Tables Charts Maps

12. Our Mission: To protect and improve the health and environment of all Kansans. Paragraph

13. Our Mission: To protect and improve the health and environment of all Kansans. Tables Motor Vehicle Deaths, 2011 Age GroupCount Under 156 Age 15 - 2420 Age 25 – 4427 Age 45 – 6519 Age 65 & Up10 Total82

14. Our Mission: To protect and improve the health and environment of all Kansans. Charts

15. Our Mission: To protect and improve the health and environment of all Kansans. Maps

16. Our Mission: To protect and improve the health and environment of all Kansans. Presentation Principles Audience Purpose Clarity Medium

17. Our Mission: To protect and improve the health and environment of all Kansans. Design Considerations Relevance Ink to data ratio Color association Color recognition Format

18. Our Mission: To protect and improve the health and environment of all Kansans. Elements to storytelling Protagonist  goal ? Is protagonist in a world people can visualize Can audience identify with situation Is there straight-line pursuit of goal Are there twists that make story memorable Does it elicit an emotional response Is the meaning crystal clear

19. Our Mission: To protect and improve the health and environment of all Kansans. Social Media  Assess why  Identify message(s)  Coordinate with agency communications  Identify the tools to be used  Identify internal staffing  Calendar your messages  Monitor the progress & evaluate

20. Our Mission: To protect and improve the health and environment of all Kansans. Tools to Try SlideShare/Prezi YouTube Facebook Twitter

21. Our Mission: To protect and improve the health and environment of all Kansans.

22. Avoid mistakes 1. Hand the keys to someone not ready to drive 2. Fire the person in charge of social media 3. Confuse a reply with a direct message on Twitter 4. Commit rank insensitivity 5. Fail to understand corporate confidentiality 6. Ask for potentially hostile users to chime in 7. Get political 8. Fail to understand the mechanics of social media 9. Neglect social media security

23. Our Mission: To protect and improve the health and environment of all Kansans. Group Exercise

24. Our Mission: To protect and improve the health and environment of all Kansans. Take Home Points Use the skills from CHA/CHIP “process” Incorporate Rapid Cycle improvement PDSA Don’t over extend yourself Be ready to re-assess the best story.

25. Our Mission: To protect and improve the health and environment of all Kansans. Questions

26. www.kdheks.gov

27. Our Mission: To protect and improve the health and environment of all Kansans. Resources/References Public Health Accreditation County of San Diego HHSA’s Experience. County of San Diego Health and Human Services Agency http://www.cdph.ca.gov/data/informatics/Documents/AugSummitBota.ppthttp://www.cdph.ca.gov/data/informatics/Documents/AugSummitBota.ppt How to Get Started in Social Media. Greg Crawford. Kansas Department of Health and Environment. National Association for Public Health Statistics and Information Systems, Annual Conference. June 5, 2013. Social Marketing Basics. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/Soc ialMarketingBasics-3-09.pdfhttp://publichealth.nc.gov/employees/PDF/socialMarketing/Soc ialMarketingBasics-3-09.pdf How can we Help You: Resources in DPH. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/SM-MatrixTeam-WhatWeCanDoForYou-7-10.pdfhttp://publichealth.nc.gov/employees/PDF/socialMarketing/SM-MatrixTeam-WhatWeCanDoForYou-7-10.pdf Best Practices in Statistical Presentation Department for Communities and Local Government, UK. http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/Best%20Practice%20in%20Statistical%20Presentation %20v5_tcm97-51121.pdf http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/Best%20Practice%20in%20Statistical%20Presentation %20v5_tcm97-51121.pdf CDC Clear Communication Index Score Sheet. U.S. Centers for Disease Control and Prevention. http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ Developing a Plan for Getting Community Health and Development Issues on the Local Agenda. KU Community Toolbox. http://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspxhttp://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspx Baker County (FL) Community Health Improvement Plan 2012 – 2016. http://healthybaker.org/Baker+CHD+CHIP+2012.pdf http://healthybaker.org/Baker+CHD+CHIP+2012.pdf

28. Our Mission: To protect and improve the health and environment of all Kansans. CDC Clear Communication Index Score Sheet Tool: http://www.cdc.gov/healthcommunication/ClearC ommunicationIndex/FillableFormMay2013.pdfhttp://www.cdc.gov/healthcommunication/ClearC ommunicationIndex/FillableFormMay2013.pdf User Guide: http://www.cdc.gov/healthcommunicatio n/ClearCommunicationIndex/ClearCommunicationUs erGuideMay2013.pdfhttp://www.cdc.gov/healthcommunicatio n/ClearCommunicationIndex/ClearCommunicationUs erGuideMay2013.pdf

29. Our Mission: To protect and improve the health and environment of all Kansans. CDC Communication Score Sheet

30. Our Mission: To protect and improve the health and environment of all Kansans. Social Media Resources

31. Our Mission: To protect and improve the health and environment of all Kansans. Presentation Advice

32. Our Mission: To protect and improve the health and environment of all Kansans. Storytelling