1. Presentation On Bashundhara Tissue Presented By Md. Sariful Islam Id: 0730163 Md. Imdadur RahmanId:0630106 WWW.ASSIGNMENTPOINT.COM

2. MISSION Its affordable price, high tensile strength and maximum absorption capacity will make it popular among the customer. WWW.ASSIGNMENTPOINT.COM

3. MARKETING MANAGEMENT ORIENTATION Bashundhara tissue focus on the customer center approach and make profit through customer satisfaction. Bashundhara tissue always tries to turns out to be better than the competitors. WWW.ASSIGNMENTPOINT.COM

4. CHARACTERISTICS OF CORE COMPETITORS Bahsundhara tissue is doing that through 1.Regular product development 2.Minimum price 3.Fulfilling product line. WWW.ASSIGNMENTPOINT.COM

5. MARKET EXPANSION GRID Market penetration strategy Market development strategy Product development strategy WWW.ASSIGNMENTPOINT.COM

6. VALUE PROPOSITION Quality brand Different types Idea of pocket tissue Attract the customer WWW.ASSIGNMENTPOINT.COM

7. BENEFIT OF THE PRODUCT Benefits of facial tissue Benefits of toilet tissue Benefits of napkin tissue Benefits of kitchen tissue paper WWW.ASSIGNMENTPOINT.COM

8. Cultural factors and social class WWW.ASSIGNMENTPOINT.COM

9. BRAND PERSONALITY Reliable Quality Identity Satisfied WWW.ASSIGNMENTPOINT.COM

10. TYPE OF BUYING DECISION BEHAVIOR Bashundhara tissue lies on the habitual buying behavior category. Here there will not be any kind of involvement from the consumer. WWW.ASSIGNMENTPOINT.COM

11. STP APPROACH Segmentation Targeting Positioning WWW.ASSIGNMENTPOINT.COM

12. BRAND ASSOCIATION Customers contact with the organization and its employees; Advertisements; Word of mouth publicity; Price at which the brand is sold; Celebrity/big entity association; Quality of the product; Products and schemes offered by competitors; Product class/category to which the brand belongs; WWW.ASSIGNMENTPOINT.COM

13. CORE IDENTITY AND EXTENDED IDENTITY Bashundhara tissue the core and extended identity are the different types of tissue and how they are packaged differently and also how the products are differentiated. But the core factor of all is the main symbol of tissue is all about cleanliness and hygiene factor. WWW.ASSIGNMENTPOINT.COM

14. Brand name For the country, For the people Bashundhara Tissue Logo WWW.ASSIGNMENTPOINT.COM

15. Product level Potential product Wash Substitute of handkerchief which has good color, shape, and packing. It is common now about the smell, color, and packaging Core Benefit Basic product Expected product Good smell. Augmented product Different packaging for different target market WWW.ASSIGNMENTPOINT.COM

16. Brand Naming Bashundhara Tussue WWW.ASSIGNMENTPOINT.COM

17. Type of the product convenience product WWW.ASSIGNMENTPOINT.COM

18. BASHUNDHARATISSUEBASHUNDHARATISSUE

19. BRANDING ADVERTISEMENT WWW.ASSIGNMENTPOINT.COM

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