1. Fireballin’ Jeff Ellis Tom King Brian Clark

2. Elevator Pitch For casual gamers Who are dissatisfied with the current game market, Our product is a fast-paced accelerometer-based game That provides exciting survival-mode and level-based gameplay Unlike other casual games available. Fireballin’ is simple, fun and addictingly replayable!

3. Product Fireballin’: full version iOS game

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6. Challenges Technical: differences between iOS devices Commercial: our graphics skills are limited Organizational: not everyone has a Mac

7. Competition Angry Birds Cut the Rope Fruit Ninja Labyrinth 2 Angry Birds Fruit Ninja

8. Secret Sauce Survival style game-play Gives the feeling of barely surviving often and extreme excitement at these times Causes the users (from play testing) to want to try again as soon as they lose