1. Making the Most of your Mass Participation and Challenge Event Fundraising Juliet Ellis

2. The Pareto Principle

3. Where is your 20%?

4. Do everything in good time!

5. Business Plan

6. Event Aims and Objectives

7. Target Audience?

8. How can you increase Word of Mouth?

9. Get everyone involved in getting the message out “Everyone needs to live and breathe the event during the active marketing phase” Felicity Rook, HoF St Elizabeth Hospice

10. Bringing the Money In Give clear deadlines and enforce them; ask for 80% upfront Minimum sponsorship Fundraising Shopping list – select carefully Give creative ideas for sponsorship; showcase top fundraisers Incentives Pareto Principle High Value Event Participants = Major Donors! Make the cause come alive

11. What stewardship can you provide to inspire people to raise more money?

12. Analyse and Review “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” W L Bateman

13. Analyse and Review Wash-up / debrief meeting immediately after the event Feedback/ survey – participants, staff, volunteers Who raised what? What was the average/ modal? Gender/Age/Geographical split How did people find out about the event? What was the cost per recruit?

14. Any Questions? juliet@catalyst-fundraising.com