1. KELLER MGMT 530 W EEK 5 C ASE A NALYSIS L ABADEE D ECISION C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM / MGMT -530/ MGMT -530- WEEK -5- CASE - ANALYSIS - LABADEE - DECISION F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM I N J ANUARY 2010, THE ISLAND NATION OF H AITI WAS DEVASTATED BY AN EARTHQUAKE. R OYAL C ARIBBEAN I NTERNATIONAL, A MAJOR CRUISE LINE, OWNS A PRIVATE BEACH IN H AITI, WHICH IS TYPICALLY A PORT OF CALL ON SEVERAL OF THEIR C ARIBBEAN CRUISE ITINERARIES. T HE PRIVATE PORT, KNOWN AS L ABADEE, IS ABOUT 80 MILES AWAY FROM P ORT AU P RINCE. T HE BEACH WAS UNAFFECTED BY THE QUAKE. I N THE DAYS FOLLOWING THE EARTHQUAKE, THE COMPANY WRESTLED WITH SEVERAL ISSUES AS THEY DETERMINED WHETHER TO CONTINUE TO STOP IN L ABADEE OR TEMPORARILY ABANDON THE PORT OF CALL. T HEIR OBJECTIVES WOULD BE TO 1) ENSURE GUEST SATISFACTION ; 2) PROTECT THE BRAND ; AND 3) MAXIMIZE PROFITABILITY. S OME OF THE CONSEQUENCES THEY CONSIDERED AS THEY TRIED TO DETERMINE WHETHER THE CRUISE LINE SHOULD CONTINUE TO MAKE A STOP IN H AITI IN THE MIDST OF THIS CRISIS ARE AS FOLLOWS. HTTP :// WWW. ASSIGNMENTCLOUD. COM / MGMT -530/ MGMT -530- WEEK -5- CASE - ANALYSIS - LABADEE - DECISION HTTP :// WWW. ASSIGNMENTCLOUD. COM

2. W ILL CRUISE PASSENGERS BE INTERESTED IN RELAXING ON A BEACH WHEN HUNDREDS OF THOUSANDS ARE HOMELESS AND HUNGRY JUST 80 MILES AWAY ? C OULD THIS IMPACT NEW RESERVATIONS OR CAUSE PEOPLE TO CANCEL ? B ASED ON RESEARCH AND CONSULTING WITH OTHERS, YOU BELIEVE THERE WILL BE MINIMAL IMPACT. B ECAUSE THE COMMUNITY NEAR THE BEACH DEPENDS FINANCIALLY ON THE CRUISE LINE FOR INCOME, WOULD SUSPENDING THE STOP IN H AITI MAKE THE COUNTRY WORSE OFF ? B ASED ON YOUR ANALYSIS, THERE IS A HIGH LIKELIHOOD THAT THE AREA WOULD BE NEGATIVELY IMPACTED IF THE LINE PULLED OUT OF L ABADEE. H OW WOULD THE MEDIA RESPOND ? W OULD THEY GET BAD PRESS FOR CONTINUING TO STOP IN H AITI AND BE PERCEIVED AS PROFITING IN THE MIDST OF THIS TRAGEDY, OR WILL THE PUBLIC PERCEPTION BE WORSE IF THEY SUSPEND SAILING TO H AITI DURING THIS CRISIS ? Y OU DETERMINE THAT THERE IS A HIGHER CHANCE THAT THE COMPANY WOULD GET BAD PRESS IF THE COMPANY SUSPENDED SERVICES THAN IF THEY CONTINUED TO INCLUDE IT ON ITINERARIES. U SING A RISK PROFILE SUCH AS THE ONE BELOW, DEFINE THE UNCERTAINTIES AND MAKE THE RECOMMENDATION FOR A DECISION FOR THE L ABADEE C ASE. F OR ADDITIONAL RESOURCES PERTAINING TO THIS ASSIGNMENT, PLEASE REVIEW THE H OW TO D RAW A S IMPLE D ECISION T REE V IDEO FOUND UNDER THE W EEK 5 L ECTURE TAB, THE D EVELOPING A D ECISION T REE V IDEO FOUND UNDER THE W EEK 4 L ECTURE TAB, AND THE L ABADEE D ECISION V IDEO BELOW. S UBMIT YOUR DEFINITION OF THE PROBLEM IN A MS W ORD DOCUMENT TO THE W EEK 5 C ASE A NALYSIS D ROPBOX. I NPUT YOUR RESPONSES IN THE TEMPLATE FOUND HERE. T HIS DOCUMENT IS ALSO AVAILABLE IN THE D OC S HARING TAB.