1. BUS 620 W EEK 1 DQ 1 W HAT IS M ARKETING C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -1- DQ -1- WHAT - IS - MARKETING F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM W HAT IS M ARKETING ? M ARKETING HAS OFTEN BEEN DEFINED IN TERMS OF SATISFYING CUSTOMERS ’ NEEDS AND WANTS. C RITICS, HOWEVER, MAINTAIN THAT MARKETING GOES BEYOND THAT AND CREATES NEEDS AND WANTS THAT DID NOT EXIST BEFORE. T HEY FEEL MARKETERS ENCOURAGE CONSUMERS TO SPEND MORE MONEY THAN THEY SHOULD ON GOODS AND SERVICES THEY DO NOT REALLY NEED. W HAT IS YOUR UNDERSTANDING OF THE ROLE OF MARKETING AND THE MARKETING MANAGEMENT PROCESS ? HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -1- DQ -1- WHAT - IS - MARKETING HTTP :// WWW. ASSIGNMENTCLOUD. COM