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BUS 620 W EEK 4 A D C OMPAIGN - A RTICLE R EVIEW C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -4- AD - COMPAIGN - ARTICLE - REVIEW F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM B USINESSWEEK. R ETRIEVED FROM EBSCOH OST. I N A 2-3 PAGE PAPER, ANSWER THE FOLLOWING : I S M OUNTAIN D EW ’ S ADVERTISING CAMPAIGN DIRECTED AT THE RIGHT MARKET SEGMENT, DOES IT DIFFERENTIATE THE PRODUCT FROM THE COMPETITION, AND DOES IT COMMUNICATE EFFECTIVELY THE PRODUCT BENEFITS ? E XPLAIN YOUR ANSWER. P ROVIDE A PROPOSED REDESIGN OF THE CAMPAIGN THAT COULD HAVE A MORE UNIVERSAL APPEAL. W HAT COMMUNICATION CHANNELS SHOULD BE FOCUSED ON ? W HY ? P APER MUST BE IN THE CORRECT APA WRITING STYLE AND INCLUDE A MINIMUM OF 2-3 RESOURCES, IN WHICH ONE RESOURCE MUST BE PEER REVIEWED HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -4- AD - COMPAIGN - ARTICLE - REVIEW HTTP :// WWW. ASSIGNMENTCLOUD. COM
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