1. BUS 620 W EEK 5 M ARKETING IN A G LOBAL E CONOMY C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -5- MARKETING - IN - A - GLOBAL - ECONOMY F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM F ARIS, S. (2012). G ROUNDS ZERO : A S TARBUCKS - FREE I TALY. B LOOMBERG B USINESSWEEK. R ETRIEVED FROM P ROQUEST. A CCORDING TO THE ARTICLE, I TALY POSES A “ REPUTATIONAL RISK ” FOR S TARBUCKS. I N A 2-3 PAGE PAPER, EXAMINE SOME OF THE CHALLENGES S TARBUCK ’ S FACES IN ADDRESSING THAT RISK. D ETERMINE WHETHER THERE IS A STRATEGIC ADVANTAGE TO ENTERING THE I TALIAN MARKET. H OW SHOULD COMPETITOR ’ S MARKETING STRATEGIES INFORM AND INFLUENCE S TARBUCK ’ S ENTRY INTO THIS NEW MARKET ? S HOULD IT EVEN ENTER I TALY AT ALL ? P APER MUST BE IN THE CORRECT APA WRITING STYLE AND INCLUDE A MINIMUM OF 2-3 RESOURCES, IN WHICH ONE RESOURCE MUST BE PEER REVIEWED HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -5- MARKETING - IN - A - GLOBAL - ECONOMY HTTP :// WWW. ASSIGNMENTCLOUD. COM