1. BUS 620 W EEK 6 F INAL P APER C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -6- FINAL - PAPER F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM D EVELOP A MARKETING PLAN FOR THE SUCCESSFUL DEVELOPMENT, COMMERCIALIZATION AND INTRODUCTION OF ANY PRODUCT OF YOUR CHOICE IN THE MARKET PLACE. Y OU ARE REQUIRED TO : (1) ANALYZE THE GENERAL BUSINESS SITUATION IN DETAIL, INCLUDING ORGANIZATIONAL STRENGTHS AND WEAKNESSES, ENVIRONMENTAL OPPORTUNITIES AND THREATS, INDUSTRY TRENDS, AND DIRECT AND INDIRECT COMPETITION. B ASED UPON YOUR SITUATION ANALYSIS, YOU WILL (2) DEVELOP AN ORGANIZATIONAL MISSION AND FORECAST PERFORMANCE GOALS. B ASED UPON YOUR OBJECTIVES, YOU WILL (3) CREATE A MARKETING STRATEGY. B ASED UPON YOUR STRATEGY, YOU WILL ( A ) SEGMENT AND TARGET POTENTIAL CUSTOMERS. B ASED UPON YOUR CUSTOMER TARGETS, YOU WILL ( B ) CHOOSE AN APPROPRIATE AND INTEGRATED MARKETING MIX, INCLUDING : PRODUCTS AND SERVICES, PRICING, PROMOTION AND ADVERTISING, DISTRIBUTION AND LOCATION, AND OTHER ELEMENTS OF THE MARKETING PROGRAM – THE SUMMARY AND SPECIFIC RECOMMENDATIONS FOR THE EXECUTION OF THE PLAN. HTTP :// WWW. ASSIGNMENTCLOUD. COM /BUS-620-ASH/ BUS -620- WEEK -6- FINAL - PAPER HTTP :// WWW. ASSIGNMENTCLOUD. COM