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MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional.

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Presentation on theme: "MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional."— Presentation transcript:

1 MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message. Draft a 200- to 300-word response answering the following questions: · How does an organization establish an IMC plan? · What are some of the different stages a company goes through when developing its IMC strategy? To purchase this material click below link http://www.assignmentcloud.com/MKT-230/MKT- 230-Week-7-Check-Point-Integrated-Marketing- Communication-Strategies For more classes visit www.assignmentcloud.com

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