1. MAKİ COMPANY By Johnny Razakarivony

2. overview  Creation: 2003  main activity: textile  speciality: Fashion, collection, prêt-à-porter, accessories.  Manufactured in Antananarivo,Madagascar

3. Where does the inspiration comes from?  they include the smallest primate in the world  All species are endemic to Madagascar

4. Characteristics of the products  we can find 2 main categories of product  Clothing(t.shirts)  accessories

5. Manufacturing processes Factory(100% cotton) Serigraphy(design..)

6. Catalogs

7. Targets customers Men collection Women collection Kids collections

8. Accessories In another term, also called attractive products

9. Pricing(skimming prices)  Prices depend on the kind of product, we can figure out them as follow:

10. How about the distribution?  Distribution channels Online distribution Maki company stores Use of cargo ship

11. www.maki- company.com STOReSTORe STANdSTANd

12. Maki company stores

13. How about the promotion?  Sponsorship( Festival..)  discount  Media adverstising

14. Summary  İn 2015, Maki company have sold more than 250,000 articles over Madagascar and overseas, we can deduct that Malagasy products(from madagascar) can compete in the international market as well.  This following video summarises a traditional adverstising in terms of commercial communication