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Establish a principal focus for the cover
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Make everything count – introduce a graphic element
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Avoid stock images
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Create your title large
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Use commercial fonts & that’s easy to read
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Use color palettes v
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Make 3d effects and shadows
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Look at lots of other great book covers
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Don’t be scared about space
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Use proper background
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Typeset properly
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Deliver high end quality
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Make it simple
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If all fails, Hire a professional
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