1. PSY 301 W EEK 3 A SSIGNMENT P ERSUASION W HO, W HAT, T O W HOM C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM / PSY -301- ASH / PSY -301- WEEK -3- ASSIGNMENT - PERSUASION - WHO,- WHAT,- TO - WHOM F OR MORE CLASSES VISIT HTTP :// WWW. ASSIGNMENTCLOUD. COM O COMPLETE THE FOLLOWING ASSIGNMENT, GO TO THIS WEEK ' S A SSIGNMENT LINK IN THE LEFT NAVIGATION. P ERSUASION : W HO, W HAT, T O W HOM “A S WE EXPLORE PERSUASION, WE CAN DIVIDE THE PERSUASIVE COMMUNICATION INTO THREE PARTS : THE COMMUNICATOR, THE MESSAGE, AND THE AUDIENCE. F IRST, WE WILL DEAL WITH WHAT CHARACTERISTICS OF PERSUADERS MAKE PEOPLE MORE LIKELY TO BE PERSUADED. N EXT, WE WILL THINK ABOUT CHARACTERISTICS OF THE MESSAGE THAT LEAD PEOPLE TO CHANGE. F INALLY, WE WILL EXPLORE WHAT CHARACTERISTICS OF THE AUDIENCE CAN LEAD THEM TO BE PERSUADED.” (F EENSTRA, 2011, P. 88). HTTP :// WWW. ASSIGNMENTCLOUD. COM / PSY -301- ASH / PSY -301- WEEK -3- ASSIGNMENT - PERSUASION - WHO,- WHAT,- TO - WHOM HTTP :// WWW. ASSIGNMENTCLOUD. COM

2. PARTS OF PERSUASION. P LEASE REFERENCE THE BULLET POINTS BELOW TO COMPLETE YOUR ASSIGNMENT. W HO – D ESCRIBE THE C HARACTERISTICS OF THE P ERSUADER. W HAT INFLUENCES OUR ABILITY TO BECOME PERSUADED BY SOMEONE ? W HAT SPECIFIC CHARACTERISTICS MUST THIS PERSON POSSESS ? B E SURE TO ADDRESS THE IMPACT OF CREDIBILITY, PHYSICAL ATTRACTIVENESS AND LIKEABILITY IN YOUR RESPONSE. W HY DO WE RESPOND WELL TO THOSE POSSESSING SUCH CHARACTERISTICS ? W OULD WE RESPOND THE SAME TO AN UNATTRACTIVE, ANGRY, NON - CREDIBLE PERSON ? W HY NOT ? W HAT – D ISCUSS THE C HARACTERISTICS OF THE M ESSAGE : W HAT TYPES OF ATTRIBUTES ARE INHERENT IN PERSUASIVE MESSAGES ? H OW ARE WE INFLUENCED BY THE EMOTION, FRAMING, MESSAGES, NARRATIVES AND RATIONAL APPEALS IN THE MESSAGING WE RECEIVE ? W HAT IS THE SIGNIFICANCE OF THE SLEEPER EFFECT ? T O W HOM – E XAMINE THE C HARACTERISTICS OF THE A UDIENCE. W HY DO DIFFERENT AUDIENCES PERCEIVE MESSAGES IN DIFFERENT WAYS ? W HAT IS THE ROLE OF CULTURE, GENDER, AND SELF - ESTEEM IN THIS PROCESS ? H OW DOES THE ELABORATION LIKELIHOOD MODEL HELP TO EXPLAIN THE RELATIONSHIP BETWEEN THE PERSUADER, THE MESSAGE, AND THE AUDIENCE ? R EVIEW THE EXCERPT FROM P. 97 OF YOUR TEXTBOOK : S OCIAL P SYCHOLOGY IN D EPTH : W ORD OF M OUTH AND P ERSUASION. H OW DOES THE E - WORD OF MOUTH PHENOMENA ILLUSTRATE THE CONCEPTS ABOVE ? P LEASE BE SPECIFIC IN YOUR RESPONSE. I NCLUDE AN INTRODUCTION, THESIS STATEMENT, AND CONCLUSION. Y OUR COMPLETED ASSIGNMENT MUST BE 3-4 PAGES IN LENGTH ( EXCLUDING TITLE AND REFERENCE PAGES ), AND MUST FOLLOW APA GUIDELINES. I NCLUDE A MINIMUM OF 3 APA REFERENCES.