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5. Points of Parity (POP) are usually the attributes or functionalities or benefits or any other marketing mix elements that are not unique to the brand and might be shared by some or all the competitors, Points of Parity (POP) are usually the attributes or functionalities or benefits or any other marketing mix elements that are not unique to the brand and might be shared by some or all the competitors, 1.Touch screen 2.Camera 3.Android

6. PODs are attributes or benefits that consumers strongly associate with a brand, positively evaluate and believe that they could not find to the same extent with a competitive brand PODs are attributes or benefits that consumers strongly associate with a brand, positively evaluate and believe that they could not find to the same extent with a competitive brand Attributes of Samsung Galaxy S7 1.Proper R&D 2.Great Battery 3.Water-resistant 4.High powerful 5mp front camera

7. Competitors analysis Customer Awareness Product quality Product Availabilit y Technical Assistance Selling stuff Samsung Galaxy s7 EEGEG Walton primo v2 GPEFG

8. Thanks to all