1. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com IoT in Retail Market to exceed $30bn by 2024: Global Market Insights Inc.

2. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  IoT in Retail Market size is set to exceed USD 30 billion by 2024; according to a new research report by Global Market Insights, Inc. IoT in Retail Market  Increasing adoption of the Internet of Things by retailers to enhance the customer experience, reduce costs and improve overall performance is expected to drive the IoT in retail market growth over the forecast timeline. Rising trend of digitization across the retail sector coupled with the increasing usage of smart devices contributes significantly to the industry growth. In order to gain shopper insights and understand the buying behavior and deliver customized offers & promotions, retailers are increasingly deploying such solutions.  IoT has enormous potential to transform the retail industry. The various benefits include efficient store management, tracking & monitoring inventory and improvise the store security and loss prevention. Automated check-out, tracking the product quality and optimized supply chain management are among the other benefits of implementing the technology. Growing internet connectivity across various regions coupled with the increasing adoption of smartphones is anticipated to propel the IoT in retail market growth. Key Insights from IoT in Retail Market :

3. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Concerns related to data security and privacy might hinder the IoT in retail market growth. Factors such as high cost associated with the implementation coupled with the interoperability of devices in the system is anticipated to curb the demand for such technological solutions.  Increasing installation of IoT solutions by retailers is expected to drive the adoption of connectivity technology such as Bluetooth Low Energy (BLE) in the IoT in retail market. It identifies the registered customers when they enter the stores and send messages which include customized promotions and offers. BLE is generally used for applications which need exchange of data in low volume and consumes less power as compared to that of Bluetooth.  Wide adoption in applications such as digital signage mainly used for advertising & marketing is expected to fuel the IoT in retail market growth. Advantages of digital signage include offering the customers an interactive shopping experience and making the innovative advertisements available to the masses in reduced time. The intuitive touch screen offering the customers with personalized & relevant content is anticipated to fuel the IoT in retail market growth. Continued...

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5. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Asia Pacific IoT in retail market is expected to witness significant growth pertaining to the retail sector in economies such as China, Japan and India. Increasing disposable income of the middle-class population residing in those economies coupled with the growing user base of smartphones lies impetus to the industry growth in the region. Factors such as improving the customer experience followed by speeding up the check-out process is the main reason for implementing such solutions by the retailers.  North America, being the largest market for retail is expected to grow considerably. This is attributed to the early technology adoption coupled with the presence of an organized retail sector in the region. The retailers in the region mainly focus on enhancing the supply chain performance by heavily investing in technologies such as automated inventory verification.  Companies in the IoT in retail market comprise IBM Corporation, Intel Corporation, Microsoft Corporation, SAP AG, Zebra Technologies, Cisco Systems, Amazon Web Services (AWS). The players are making huge investments in R&D to gain eminence. Continued...

6. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com IoT in retail market, by application, 2016 & 2024 (USD Billion)

7. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Industry Coverage

8. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  By Technology Increasing penetration of advanced technologies such as sensors, RFID tags is expected to drive the IoT in retail market. RFID tags are anticipated to witness significant growth owing to the rising adoption of such components in the retail sector owing to the benefits of RFID tags include fraud prevention, analyzing customer behavior and inventory management. Bluetooth Low Energy (BLE) is anticipated to grow considerably due to the increasing usage of the technology by retailers and marketers. It has huge potential to grow in the customer engagement & marketing verticals followed by contactless payments.  By Application Digital signage applications in the IoT in retail market are anticipated to witness high growth over the years owing to the rising focus of the retailers to provide innovative & interactive shopping experience, leaving an impression on the shopper. It is helping the marketers to save costs related to traditional print media, making it less time-consuming for the advertisement to be made available to the masses.  Competitive Market Share Industry players in the IoT in retail market include Intel Corporation Inc., Microsoft Corporation, IBM Corporation, Cisco Systems, SAP AG and Zebra Technologies. 360° Analysis

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