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Bringing Rotary To Life: Using Social Media for Impact

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Presentation on theme: "Bringing Rotary To Life: Using Social Media for Impact"— Presentation transcript:

1 Bringing Rotary To Life: Using Social Media for Impact
Maureen “Mo” De Nieva – Former Interactor, Rotaractor, Rotarian

2 Roadmap Social Media 101 What Can Social Media Do For You?
Public Image + Social Media = Brand The Anatomy of a Facebook Status Q&A

3 Social Media 101 (2:18 minutes) Let’s get to know each other a little better:

4 What Can Social Media Do for You?
Social media is a great way to share YOUR #RotaryStory! Get message out to hundreds of people for free Allows you to engage with audience where they are (1:28 minutes)

5 Select Your Tools Where is your audience? Where will you be?
Don’t feel like you need to be everywhere! Be good at what you do.

6 Public Image + Social Media = Brand
40+ clubs in District 5150 What makes your club different? Members are ALL Rotary brand ambassadors Sunshine news sells!

7 Engage Other Clubs Let other clubs know how they can help
Encourage them to like, share, RT posts Co-host events or service projects for deeper impact and higher visibility

8 Share Your #RotaryStory

9 Source: Marin Communications Forum

10 Connect with District 5150! Website: http://rotary5150.org/
Facebook: LinkedIn: FREE RESOURCES!!! Rotary website: Learning & Resources / Public Relations Tabs Zone Website: section about social media YouTube: Paul Wilson – PRWilson Media – dude from the video FB – Rotarians on Social Networks Fellowships Marin Communications Forum IN CONCLUSION: Technology is changing how people communicate In The Past: Rotary Talks, Everyone Listens Today: Everyone Talks, Rotary Listens We FIND, FOLLOW, LISTEN TO, LEARN FROM, ENGAGE members The future of social media is in our hands. Who’s ready? TAKE A SELFIE WITH THE CLASS!

11 Stay Connected! www.Rotary.org http://www.zone2526.org/
YouTube: Paul Wilson – video tutorials FREE RESOURCES!!! Rotary website: Learning & Resources / Public Relations Tabs Zone Website: section about social media YouTube: Paul Wilson – PRWilson Media FB – Rotarians on Social Networks Fellowships IN CONCLUSION: Technology is changing how people communicate In The Past: Rotary Talks, Everyone Listens Today: Everyone Talks, Rotary Listens We FIND, FOLLOW, LISTEN TO, LEARN FROM, ENGAGE members The future of social media is in our hands. Who’s ready?


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