1. NUS extra HE Exchange 2016, Back to Basics
Mar 2016
Bil Ahmed, Marketing Coordinator

2. Your guide to the NUS extra card

3. Your guide to the NUS extra card
What is the NUS extra card?
Why should I sell it?
Registering to sell the NUS extra card
Who can buy it?
How do you buy it?
What’s included in the purchase?
What support will NUS offer me?
Promoting the card
On campus printing

4. What is the NUS extra card?
This is an NUS extra card 
The NUS extra card is a which entitles the cardholder to 200 brand discounts.
A student can buy the card for 1, 2 or 3 years and the proceeds of the card goes to two places: and the rest goes to the NUS for running pioneering campaigns.
student discount card
your union earns commission

5. Why should I sell it?
£4.70

6. Commission rate per card:

7. NUS extra provides circa £3m commission to SU’s per annum
Did you know?
There are 850,000 active
NUS extra cardholders
NUS extra provides circa £3m
commission to SU’s per annum

8. Registering to sell the NUS extra card
As an affiliate of the National Union of Students (NUS)…
What does that mean?
That means that your members are eligible to buy the NUS extra card and, by doing so, your union will earn commission on the cards that they buy.
you are already registered to sell the NUS extra card

9. Who can buy an NUS extra card?
Your members (students)
Your staff

10. How do you buy an NUS extra card?
If your SU has a printer on campus, your students can buy direct from you!
It’s fast and efficient, and means your students can walk away with an NUS extra card as soon as they’ve purchased it!

11. How do you buy an NUS extra card?

12. How do you buy an NUS extra card?1
Visit 2
Enter an address 3
Enter the place of study 4
Enter the education details: period of study, course level and discipline 5
Choose the card type and add any additional products into your basket 6
Upload or take a photograph (note: this will be printed in the card) 7
Complete all personal details: name, date of birth, contact details, card delivery preference 8
Tick the box to accept the terms and conditions 9
Make your payment 10
Process complete

13. What’s included in the purchase?
Additional products (bolt-on’s) for 1, 2 and 3 year cards:
Additional products (bolt-on’s) for 1 year cards only:
+£1 delivery to your home address // FREE to SU // Click & Collect

14. What support will NUS offer me?
Online resources via NUS Connect including:
Sales tips
Marketing materials
Information on card types and sales channels
And much more!
FREE NUS extra resources:
Core POS
Welcome/Freshers’ Week materials
Additional campaign materials E.g. Free ISIC
Customer Service support:
Phone or at 
Membership Engagement team:
Named account manager
Regular telephone contact

15. Use as many available channels as possible:
Promoting the card
Use as many available channels as possible:
Your website
Your digital screens – if applicable (e.g. SubTV, Redbus)
Your social media platforms
Use the FREE NUS extra printed materials – flyers, posters, free-standing displays, z-cards, ceiling hanging boards
Prepare to download/order the NUS extra core materials and push NUS extra all year round

16. Use as many available channels as possible:
Promoting the card
Use as many available channels as possible:
Run the “Make Your Money Back” campaign in a BIG WAY during Welcome / Freshers’ Week
Run all of our campaigns, e.g. Free ISIC
Encourage your membership to promote the card – incentivise your sports clubs or societies to push it to their members
Sell bundles which include the NUS extra card (e.g. sell a Ball ticket, a hoodie and an NUS extra card together)

17. Do you have an on-campus printer?
On campus printing
Do you have an on-campus printer? NO
YES
Have you setup Click & Collect?
Contact NUS extra Customer Services to talk about your printing options
YES NO
Customer Service support:
Phone or

18. commission for your Union!
So… just imagine…
£4,700
Your union has 10,000 students
To 10% of your students
That’s …..
commission for your Union!
What about to 20% of your students?
That’s £9,400…
You sell…
Let’s double it… to 40% of your students
That’s £18,800…
What about HALF of your students?!
That’s £23,500!

19. Case Study
One SU decided to put a little extra effort into selling the NUS extra card this year…
Their sales for July to December 2014 were 1,108 cards
Their sales for July to December 2015 are 2,085 cards
That’s an 88% increase and a whopping £9, earned in commission!

20. Keep in touch…!

21. Social Media LIKE AND SHARE OUR POSTS! Like us on Facebook
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LIKE AND SHARE OUR POSTS!

22. The Exchange 2016

23. The Exchange 2016
Aim: to help Students’ Unions increase sales by encouraging them to buy in to the Freshers’ 2016 campaign
Message: let us help you to increase your NUS extra card sales and therefore make more commission for your union
What will you walk away with?
We will launch the NUS extra core materials for the new academic year.
We will also launch the Welcome / Freshers’ at this event. Be the first to get your hands on these resources!
Sales boosting tips
Networking with other SU’s to help you to share best practice

24. The Exchange 2016 Dates: Monday 25th April Tuesday 26th April
Locations:
Sheffield Hallam SU: 10am-4pm
City University London: 10am-4pm

25. What you need to do
REGISTER TO ATTEND -
COME ALONG TO ONE OF THE EVENTS
DOWNLOAD AND ORDER YOUR NUS EXTRA CORE ASSETS
PLAN AND PREPARE TO RUN THE BIG NUS EXTRA WELCOME / FRESHERS WEEK CAMPAIGN

26. 2016 NUS Core materials

27. 2016 NUS Freshers’ / Welcome materials (Make Your Money Back)

28. Webinar Feedback
If you have found this webinar helpful, please let us know and we’ll make sure we run more!
Tell us what you want us to cover
Tell us when you want us to run them
Any feedback you may have would be very welcome or
We’ll make this webinar available on NUS Connect 

29. SUMMARY: What you need to do
Use the NUS extra core POS materials – ready by April 2016, launched at The Exchange events
Use these materials and not the old NUS extra branded materials
Run the “Make your Money Back” campaign during Freshers’ /Welcome Week and get involved with local discounts. Materials will be ready by April 2016, launched at The Exchange events
Plan your own local discounts NOW as part of MYMB
Attend the Exchange on either the 25th or 26th April
Head over to NUS Connect to familiarise yourself with the resources section and look through our How To guides, including Sales Tips.
Like/ follow/ re-post/ re-tweet
&

30. Internal NUS Services contacts:
Lynne Saxby – Director
Marcella Hague – Head of Marketing
Rachael Moss – Marketing Manager (B2B)
Gemma Black – Marketing Manager (B2C)